Are You Barking Up The Wrong SALES Tree?

Last summer I was sitting on the deck at a gorgeous remote Canadian lake, watching my little dog Macey go NUTS chasing all the squirrels. She'd chase them at 100 MPH through the bush and UP the tree they would go - fluffy tails flying and they would chatter indignantly from 30 feet above. Then she'd bark at the tree, circle it a few million times before she came up with her next brilliant strategy. Macey would sit patiently at the base of the tree for hours- staring upward - not moving a muscle. I could tell she had TONS OF HOPE that if she JUST kept doing what she was doing - she would catch a squirrel. (sound familiar?) What had she missed though? The squirrels had MOVED to a different tree. They were now far behind her - looking at her while they took notes on their laptop and commented on how squirrels are the superior species!nnAre You Barking Up The Wrong SALES Tree? I see it constantly. Women business owners and women in sales complaining about the lack of response they get from their sales and marketing efforts. How frustrated they are that clients are not buying fast enough or not spending money at all.nnA Diva Comment For You... You're probably barking up the wrong tree. nnIf you are trying to ...nn - Be something for everyone nn - Chase customers that don't have a neednn - Create a market vs tapping into an existing one nn..you are probably feeling a little down and frustrated.nnCan YOU See The Forest For The Trees? OK - hopefully you have heard this old saying.nn"She can't see the forest for the trees." What does it mean? Lack of vision. Lack of focus. Focusing on the smaller parts vs looking at the big picture.nnSo What's A Girl To Do? Ask yourself these 3 questions: 1. Who benefits from my product/service THE MOST? (puh-leassse don't say EVERYONE) 2. Who do like working with the MOST? 3. Where are the MOST of my potential customers "hanging out"? What are they ALREADY buying? Macey never did catch a squirrel. (thank goodness!) She didn't quite figure out that when you CHASE SOMETHING it runs away. What would I have done? (not that this Diva is a Elmer the Fudd "a hunting we will gooooo" type of girl) I would have regularly put a HUGE pile of their favorite nuts and fruit inside a very big cage. So there.