Money-Smart Kids: Drip, Drip, Drip
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Whenever I talk with clients, prospects or friends about the Money-Smart Kids Program, I share our “drip, drip, drip” strategy for raising financially fit kids. “Remember, you are water; they are rock,” I say. “Do a little something often. Keep the subject of the financial apprenticeship front and center in your kids’ lives in small, steady ways.” Rain in the garden. Drip, drip, drip.
Almost always, however, I’ll run into a parent who admits, “I’ve been using more of a fire-hose approach and I can see they just wait me out. ‘Here goes Dad again!’ And sure enough, things go back to normal. Then, in a few months –when I get sick of doling out money– I sit them down for another ‘talk.’ I need a new strategy.”
Summer is a good time to launch the “drip, drip drip” strategy with your own kids, grandkids, nieces, and nephews but you can begin anytime. During summer, you have three months to drip expectations, information, and practice into their lives. Begin by letting them know what you are going to do. “We have three months to get you up to speed with your financial apprenticeship,” you can say to them. “By the end of the summer, I expect (pause) something. And here’s where you let them know what you do expect. Kids will deliver when they know what is expected, and for what they will be held accountable. However, share your expectations in a quiet moment, not in a fit of frustration with some behavior that reminds you they are financially clueless!
Then, use their e-mails, drives to the mall or the park, notes under their pillows, special lunches… Ultimately, you can utilize whatever opening you can find to let them know that there is a connection between their financial competence and independence; between financial skills and self-confidence; between financial behavior and responsibility. You don’t have to be heavy-handed or interrupt summer fun. You just have to give a consistent message that this summer you want them to acquire information and skills that will serve them for the rest of their lives.
Drip, drip, drip.
Insurance offered through Massachusetts Mutual Life Insurance Company and other fine companies. Securities offered through registered representatives of MML Investors Services, Inc., 530 Fifth Avenue, 14th Floor, New York, NY 10036, 212-536-6000. Investment Advisory Services offered through Lenox Advisors, Inc. Lenox Advisors, Inc. is not a subsidiary of, nor affiliated with MML Investors Services, Inc. Lenox Advisors, Inc. is a wholly owned subsidiary of National Financial Partners Corporation [NFP], a financial services holding company, New York, NY. NFP is not an affiliate or subsidiary of MML Investors Services, Inc. C
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About the Author
Tom was a 2x All-American soccer player who played for the 3x National Champion University of Virginia Cavaliers. In their first outright national championship, Tom made several key saves in a penalty kick shoot-out which started the Cavaliers on their 3 championship run making them one of the best college soccer teams in the history of the game. He graduated from Virginia with the University’s Distinguished Student Honor. n
After leaving the world of soccer, Tom started his current career of financial planning with Cowan. While there, he started his own company, Henske Advisors which was acquired by National Financial Partners prior to their going public shortly thereafter. He is now one of 6 partners nationwide for Lenox Advisors, a wholly owned subsidiary of NFP. Tom holds professional designations of:
Certified Financial Planner (CFP®)
Chartered Financial Consultant (ChFC),
Certified Life Underwriter (CLU),
Certified in Long Term Care (CLTC),
Certified Fund Specialist (CFS)
Certified Tax Specialist (CTS)
With his clients and their conce
s in mind Tom developed a revolutionary program, Money-Smart Kids™. Money-Smart Kids provides tools and information to foster independence, good judgment and responsible habits in children. The program helps to instill in children a sense that having money is not a right, but a privilege. And, like all privileges, it needs to be honored and protected. The program is age based. No matter where children are in their development, Lenox has gifts, tips, recommendations, resources, books and DVD’s specifically addressing age appropriate issues.
The program has struck a nerve both locally and nationally and as such Tom is frequently invited speak with the media and at events. In fact, Dow Jones is so enthused about Money-Smart Kids, it is allowing Lenox to provide the Wall Street journal Classroom Edition to clients. It is the first and only exception to Dow Jones’s classroom only distribution policy to date.
Besides working with individual clients on their financial planning needs, Tom also oversees the marketing vision for the firm. He is a sought after public speaker on the topic of developing financial literacy and values with children and was a featured speaker at The Million Dollar Round Table, attended by 10,000 people this past summer.
Califo
ia Insurance License: 0D91781 n
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