Article

Grasping Intangible Ethics

Topic: Internet MarketingBy Jeannine ClontzPublished Recently added

Legacy signals

Legacy popularity: 1,376 legacy views

I recall several years ago hearing a newscasters words, “Another blow for the music industry today. Washington has decided that Internet Service Providers cannot be held responsible for their consumer’s actions and will not be expected to provide the names of their members who download music illegally from the Internet.”

Why do we seem to struggle with this issue? Is not the “john” as culpable as the prostitute? Did we not all gasp at the famous entries in Heidi Fleiss’ diary? If we walked into someone’s home and saw a room filled with stereos and computers, would we not be morally and ethically bound to alert the authorities that we may know someone who is in possession of stolen property?

I don’t understand why we find intangible property such a difficult ethical issue. Do ethics only come into play on issues that we individually find amoral? Are ethics something we adhere to only when it’s convenient? I hope not.

In a day and age when bar and restaurant owners are held liable for the actions of the customer who was given too much to drink and is later involved in a DUI incident, how can we not understand our ethical responsibility in respecting this intangible property?

As more and more of our favorite musical talent are forced to cease recording because they can no longer make a living in the industry, in part, because of this unethical behavior, I’m reminded of articles several years ago in Business Week about former Boeing CEO, Phil Condit, and his ultimate resignation. In an effort to win multi-billion dollar defense contracts, they were found to be in possession of 35,000 pages of documents from their competitor, Lockheed Martin Corporation.

Obviously, as with music piracy, we know it’s wrong, but somehow we think it’s okay if we don’t’ get caught. I’m here to tell you, it’s not okay, and I hope if you’re in possession of pirated music, software, or even someone else’s web content, that you find a way to dispose of it.

More importantly, I hope that you will resolve to encourage everyone else you know to do the same. Take pride in your ethical practices and tell others. It can be contagious.
Will it take a bigger wake-up-call than the cries of a struggling music industry to make us take note? Will we need to silence talented artists before we realize that it’s wrong and unethical? Perhaps we don’t have to.

If everyone reading this article could convince one person to make the choice to be more ethical in their business and personal lives, and they “Pay it Forward” to just one more person, imagine the impact we could make on the world we live in. Discuss it openly, debate the issues, and make ethics an important part of your daily life.

Wishing you continued success and the wisdom to consider ethical options.

Article author

About the Author

Jeannine Clontz, IVAA CVA, MVA, EthicsChecked™, provides marketing and social media support, training and consulting to busy entrepreneurs. For information about finding a VA, download her FREE 10-Step Guide to Finding the Right VA, or to learn why Social Media should be an important part of your marketing plan with her FREE Report, Social Media Marketing Benefits, visit: http://www.inte
etmarketingvirtualassistant.net, or contact her at info@internetmarketingvirtualassistant.net

Further reading

Further Reading

4 total

Article

I don't know of anyone doing online marketing and selling online who isn't looking for ways to establish their credibility with potential clients and customers. With all the fluff and hype, it is more important than ever to position your expertise. One of the most effective methods for you to enhance your credibility and trust with prospective clients is with strong testimonials. Everything you do will be enhanced by utilizing effective testimonials.

Related piece

Article

For years I have had a recurring fantasy; winning hundreds of millions of dollars in the lottery. How would my life change? What could I do where money would not be a concern? Where would I travel that I have yet to visit? What toys would I buy? And on and on. A few days ago I had a shift in my thinking. As I drove by a billboard on the side of the freeway indicating what the jackpot is this week, it occurred to me that many people who win the lottery actually end up with numerous problems that didn't exist prior to winning.

Related piece

Article

Most authors want to sell books, but many never will. At least not more than a handful. The #1 way to sell books is to get yours to stand out from the millions of others that are out there. Below are 10 very easy to implement "stand out" ideas. 1. Article marketingr One of the oldest online marketing strategies is still one of the most effective. Writing articles that tie into the theme of your book should be very easy. After all, you are a writer. Even if you don't have a lot of time on your hands you can take portions of a chapter and create several articles.

Related piece

Article

If you have your books listed on Amazon and B&N it’s likely you get very excited when the book rises on the charts. Unfortunately, lots of authors never sell more than a handful of books on either of these locations because they don’t do any marketing. If you want to see your books rise on the charts here’s what you can do. Let’s start with a short discussion on a somewhat overused method. Basically, you get a bunch of bonus gifts that are listed on a webpage for a potential buyer to read a short description on.

Related piece