Internet Copywriting – Are You Losing Money By Not Dealing With Your Prospect’s Restraints?

Internet copywriting for life coaches and self-help entrepreneurs is not just about promoting the benefits of your product or services. Unless you deal with both sides of the coin, you’re losing money.

How many times have you read a sales letter and said to yourself, “yeah, right – I’ll never be able to get those kind of results!” And you know what? You won’t! And neither will your prospects obtain the kind of results you promote about your product or service ... unless you deal with the opposite side of the coin – their personal restraints.

Personal restraints go deep, very deep. You’ve got to be able to let your reader know you understand their deep fears, conce
s, apprehensions, negative emotions, lack of trust in you or your product, and their negative perceptions of you and your competitors.

So how do you reach that deep level? Through your sales letter since your focus is entirely on the reader, you can let them know that you understand these areas of conce
just by mentioning them. Too many entrepreneurs are afraid to take off their masks and identify on the same plane as the reader. Sometimes because we’ve risen so far above where we used to be, we sort of want to hide the fact that we were at the same point the reader is – stuck!

But it’s this authenticity that draws you closer to the heart of the reader. When they recognize that you’re human, that you have feelings, that you can identify with their worst fears, their highest dreams, they’re ready to listen to you on learning how to resolve their problem.

The problem from our standpoint is that we tend to start talking about our sad story in order to relate to the reader, and we end up shifting the focus from the reader to us. Then we lose them. We need to share only enough about ourselves to let the reader know we understand their struggles. In fact, just the fact that you’re mentioning these deep struggles that no one else is addressing, lets the reader know that you really understand where they’re at. Bingo, you’ve got them hooked!

So take a look at your sales letter. First, is it focused on the emotional struggles of your reader and not only the benefits of your product or service? Second, if you share parts of your personal story, are they short enough to not shift the focus to you instead of the reader? Third, do you know what the deep emotional restraints of your prospects are? If so, do you identify them from your personal experience, or can you use the testimony of a client who overcame these restraints?

If you don’t know what the emotional restraints of your prospects are, it’s time to find someone who is struggling with the particular problem you resolve, and ask that person if you can have an in-depth interview with them. And find out what their deepest struggles are. Write down the exact language they use to describe their struggles. Use this wording in your sales letter.

Other ways to improve your copywriting can be found in my free report "The 7 Missing Elements In Sales Letters For Self-Help Messages" at http://www.christiancopywriter.org