***The Fine-Print Attitude Adjustment

So what do you think would happen if you stood up in a public forum and announced, “Our Company is in trouble and we now need a big injection of cash to keep our company going. If we don’t get the cash injection, we will be forced to lay off a lot of our workers, we will have to consider closing some of our plant locations and our future as a viable company will become tenuous at best.”

Do you think that a public declaration like that would inspire customers to continue doing business with you?

Well that’s exactly what the big automakers did in late 2008. And guess what? The report came out today saying auto sales dropped substantially in December. Now who would have ever thought that people would stop buying cars when the car makers say that they’re in trouble?

Has your organization stopped spending because of the media-induced, economic-crisis hysteria? Many companies say that they have stopped spending but not for things they need. If your computer crashed today you would be buying a new one tomorrow because a computer is necessary to get the work done. So companies are still buying. They’re just ensuring that they get value for their money.

Many companies have ceased their training and management meetings and conferences – yet continue to pay the Meeting Planner on-staff who is planning no meetings. That seems like a senseless waste of a good salary. Ceasing training at this time is just about the most ridiculous idea an organization could follow.

It’s right now that your people need reassurances that your company or organization is solid. It’s right now that your workplace needs a shot of courage and conviction. Many of your competitors have rolled up their sails and are waiting out the “storm.” But there is no storm. It’s a media-induced frenzy. And if you’re buying it, you’re hurting your own bottom-line.

ATTITUDE ADJUSTMENT: So what message are you sending your customers? What message are you sending your people? You see, whatever you say to your people is going to be the same thing your people say to your customers.

Let me repeat that one: whatever you say to your people is going to be the same thing your people say to your customers.

So stop catastrophizing (or making up words).

So how bad is it really out there? Well, outside of car sales, retail sales fell 1.8 per cent in December. 1.8 per cent. Are you kidding me? The mass hysteria is about a 1.8 per cent drop in retail sales in December – which is compared to December 2007. That was the month, if you recall, that retailers were surprised by how much we were spending. We overshot expectations in December 2007 and evened it out in December 2008.

Do not let your organization suffer from the media-induced, ratings-grabbing, hysterical headlines. Read the fine print. Get the information for yourself. Pay attention. Don’t panic and for goodness sake, don’t panic in front of your people or your customers.

Now is the time to give your people a shot in the arm – not a kick in the teeth. Now is the time to arm them with confidence – not uncertainty. Now is the time to give them an attitude adjustment on what’s really happening in the marketplace – not rumours and supposition. Now is the time to rise above the cowering competitors and take a bigger market share.