The “Instant Close” Technique

When I was on vacation in Hawaii, I met a salesperson for Starwood properties. She was selling ownership units (used to be known as timeshares) for one of the more beautiful properties on Maui -- the Westin, Kaanapali Beach, Maui.

She told me a little about the great value of the properties, about what a wonderful company Starwood is, and then she explained how all the prospects went through an outstanding presentation before she, as a salesperson, got to work with them (close the sale).

I asked her if she would be interested in learning one powerful technique that could increase her closing percentage and eliminate much of the work she was doing. She was all ears.

I told her that if I was selling this product, the moment I sat with a couple after their presentatio
I would ask one question: “So, are you ready to make one of the smartest decisions of your lives and become an owner of one of these amazing properties, or do you need me to help you make this decision?"

I’d then shut up and listen.

She thought that was phenomenal. And why not? This “instant close” technique works on so many levels:

It's a trial close.
It tells you exactly where the prospect stands.
It reveals how much work you will have to do to get the sale -- or not!
It gets right to their main objections.
It saves you an enormous amount of time and energy (And it guarantees you won't talk past the close or introduce new objections.

The best part of this technique, though, is that you can use it on virtually any sale, and it works. Just a check out what one closer had to say about it click here (Read Hank West’s testimonial).

So if you're ready to double or even triple your sales this year, then start by using the “instant close” technique -- you'll be amazed by your results.