The Millionaires Shopping Guide
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The following may shock you but it's based on many focus groups and years of research conducted by Thomas Stanley. He has dedicated much of his career to studying the traits and habits of people who have $1 million or more net assets. This is vastly different from people who earn $1 million or more. Net is the amount of money left over after debts. So let's get to the lists. All data is from the book Stop Acting Rich...and Start Living Like a Real Millionaire by Thomas J. Stanley (2009).
Cars: Most Recent Acquisition
1. Toyota (Camry, Avalon, Highlander, Sequoia, Sienna)
2. Lexus (RX 300, RX 330, ES 300, ES 330)
3. Mercedes (E-class, S-class)
4. Ford (Explorer, F series pickups, Expedition, Escape)
5. BMW (3 series, 5 series)
6. Chevrolet (Suburban, Tahoe)
7. Honda (Odyssey, Accord)
8. Chrysler (Town & Country)
9. Cadillac (Escalade, Deville)
10. Volvo (S60, XC90)
The average price paid was $31, 367 which means many of the higher end brands were bought as used cars.
Watches:
1. Seiko
2. Timex
Spend range was $100-$300.
Shoes:
Women
1. Nine West
2. Stuart Weitzman
3. Easy Spirit
4. Cole Haan
5. Ferragamo / Enzo Angiolini
Men
1. Allen Edmonds
2. Cole Haan
3. Johnson & Murphy
4. Florsheim
5. Rockport
Women's median price: $140
Stores:
Women
1. A
Taylor
2. Nordstrom
3. Macy's
4. Target
5. T.J. Maxx
6. Talbots
7. Gap
8. Costco
9. Lord & Taylor
10. Saks Fifth Avenue
Men
1. Nordstrom
2. Kohl's
3. Target
4. Costco
5. Dillard's
6. Brooks Brothers
7. Gap
8. Wal-Mart
9. T.J. Maxx
Suits:
Women
1. Jones New York
2. Talbots
3. A
Taylor
4. Dana Buchanan / Kasper
5. St. Johns
Men
1. Hart Schaffner & Marx
2. Brooks Brothers
3. Jos. A. Banks
4. Hickey Freeman
5. Men's Wearhouse
Average spend for a suit: $299
I admit this was not shocking for me but for many it will be, you see, I have shopped exclusively at Kohl's for the past 6 years and Macy's before that. I knew it would be on the list before the list was determined. I admit that I'm not the most fashionable at work. Although I've been complimented on my pants at work by co-workers who are into fashion; I've never spent more than $29 for them. I also get heckled for wearing "hoodies". I drive a 1996 Pontiac Sunfire which refuses to quit. When I go somewhere, I never get the special treatment because I don't look wealthy. This just proves you aren't what you wear. Now that you know the truth, which was derived from real millionaires, you can change your habits. I'll see you at Kohls!
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