The Multi-tasking Myth
Legacy signals
Legacy popularity: 1,689 legacy views
Okay, so enough already. We hear from managers all the time about how they “multi-task” to be more effective. It may be time to really review this myth.
Multi-tasking came from the home, where multiple projects can happen simultaneously. A good example might be that the laundry is being done, while dinner is being prepared, while watching TV. In this example, none of the activities actually require a typical person’s full brain power or attention. In fact, if you were preparing a complex, gourmet dinner, it is no longer prudent to multi-task.
Unfortunately, too many people are taking this concept and applying it incorrectly in the workplace. Multi-tasking has become an excuse for not focusing on important projects, incomplete work, and failing to listen to one another. The results, I fear, will become catastrophic if we don’t apply some common sense. Does this sound like you?nn * You place a call to somebody and then read/answer email during the call. Later, you don’t remember some information from that phone call and have to ‘double-check’ it with the other person.n * You check your email or text messages during a meeting.n * You take cell phone calls in the midst of discussing something.
There are a million more examples; we all know them. Compare these to the household example above. There are two critical distinctions:nn 1. In these examples, other people are being directly impacted, rather rudely, by the multi-tasking behavior.nn 2. Communication, a critical business function, is not receiving the appropriate focus that it demands for full effectiveness.
This week, after forwarding the exact same mission-critical email to a colleague three times, I am at a loss for her lack of focus. We cannot be so busy that our lack of attention infringes on other people’s workloads, and expect our careers and businesses to flourish. Business simply doesn’t work that way.
Further reading
Further Reading
Article
A Small Change Can Make a Big difference
A Small Change Can Make a BIG Difference All the talk about the economic climate at present, both in the UK and around the world, is of doom and gloom. It even appears to be heading towards some degree of that dreaded ‘R’ word, recession. My immediate response is ...
Related piece
Article
A New Meaning To Minding Your Own Business
How would you like to be in business with no stress or strain? Today there are many authors and lecturers talking about the power of the mind. Spirituality, meditation, and visualization are now en vogue. As an entrepreneur and adviser to growing companies speaking and writing about an ...
Related piece
Article
Belief Sells, Confidence Motivates
It's far easier to make someone else a believe when you're a believe yourself. Let’s say you have a health problem and you go to a doctor. You want him to listen, evaluate and investigate. When he makes his recommendation, you want to hear as much confidence as possible. "Andrew, you've ...
Related piece
Article
Diamonds and Dollars: It’s Not What Your Product or Service Is Worth. It’s What the Customer Thinks It’s Worth.
One summer while I was on vacation from college I became a tin man: selling aluminum siding and roofing door to door in the Boston area. The business has a bad reputation but our siding and our roofs were the finest available. Our prices were high but fair. In spite of what consumers always want to believe, you can’t get the best without paying for it.
Related piece