What “What do you do?” Really Means

“Build your reputation by helping other people build theirs.” --Anthony J. D’Angelo Aside from “How are you?,” “What do you do?” is probably the question you’ve been asked most often. Recently I heard a networking expert share what she thinks the question really means. Her take? It means “How do you help people?” or “How can you help me?” I thought this was an interesting re-frame because it totally changes how one answers the question. Let’s say you’re a computer consultant. Your standard answer, “I’m a computer consultant,” doesn’t really enlighten your listener aside from now knowing you work with computers. How much better to say, “I help companies develop procedures that keep their online information secure.” Much more helpful, right? Revising your answer this way is more engaging and is especially useful if you need to sell your service in some capacity, either inside or outside your organization. The added clarity on exactly how you serve others makes it easier for others to purchase your service or refer you to others. • TIP: When someone asks you “What do you do?” pretend they asked, “How do you help people?” Then play around with some new ways you might answer the question and see which ones create the most understanding and interest. When people seem able to completely grasp your role without needing a lot of follow-up questions, you’ll have a winning answer.