What is Buzz Marketing?
Written by Jessica Buck
How interesting or cool or unique or important or hip or useful or portentous or transitory or courageous or ball busting is your product?
Let’s be honest here. It just doesn’t work to simply come up with some slogan that’s supposed to translate all of that into selling a product.
About a million years ago, when dinosaurs roamed the earth and ad agencies used single frame campaigns, a company would come up with a single slogan they felt would sell the product.
But…
“It’s Toasted”
Just doesn’t sell Lucky Strikes no more.
Buzz provides something of value to your target market.
If you’re selling a TV show about tattoos, how about making a platform for people to show pics of their own tattoos and talk about the stories behind the ink?
If you’re promoting a novel, how about letting people talk directly to your characters?
If you're starting a holistic wellness center, why not let folks ask the doctor, the massage therapist and the acupuncturist questions at the same time?
Real life experience beats a written explanation any day.
We know, we know, it’s a little bit of a MindBuck to think of this as advertising instead of "A little dab'll do ya".
But damn, is it fun. And hell yeah, it works.
Want people to know about what you’re doing and what you’re up to? Most importantly, want them to keep wondering?
We’ll show you how.
MindBuck
Marketing Servicesnmindbuck@gmail.com
Article author
About the Author
During the last five years of my consulting and advertising career, two years were with a marketing company in New York called Electric Artists, promoting the A&E television show, INKED. Using a buzz style strategy to enhance the feeling of authenticity for the show (which was deemed to be somewhat lacking), I created daily content composed of collected and edited narratives as well as researching and writing pertinent informational articles. The site gave INKED an edge over its competition, Miami Inked, and helped bring in new viewers and ultimately, raised national ratings.
Currently, I am the director of a boutique marketing company called MindBuck Media. Requiring creativity and imagination, strong knowledge of Web 2.0, marketing and promotional strategy, and the ability to find and maintain clients, Mindbuck Media has a strong and eclectic client base. While many of our clients are businesses, other MindBuck Media clients are individuals in the arts, specifically either authors or artists. To address the networking needs of these clients along with our intensive PR promotion plans, we created an artistic awareness and publicity campaign called D'Merde Salon, which has captured the imagination of creatives and their patrons all over PDX. At the last gathering, there were representatives from five publishing houses, six film companies and many galleries in attendance. D'Merde Salon has now made connections with several local publishing companies who actively support the Salon and its writers. A television segment about D'Merde Salon will be featured on Fox 49 this summer on the new program, Pirate Satellite TV.
Other MindBuck Media clients include A Better Choice Naturopathic clinic, a women-centric facility for whom I design classes and health packages as well as an interactive website where one can ask medical questions to wellness experts in several fields. edge of Belmont is a new restaurant in SE Portland for whom I have developed a series of revolving art and music shows based on an intensive social networking campaign. Additionally, I wrote content, strategy and an franchise ebook for SafeJou
ey Pet sitting, a pet resources business building national franchises. I am also a board member and Treasurer at the OHSU Richmond health clinic, and am creating outreach strategies to help find workable solutions to our national health crisis on a local level.
As a strategist, I am extremely driven and focused on tangible results and a high output of quality work. As a collaborator, I'm an idea person and add energy and elan to a creative group. As a person, I thrive on multitasking and the constant synthesis of ideas.
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