Cathy Goodwin
Ph.D.
Free
Online Marketing for Client Attraction Expert
Cathy Goodwin Quick Facts
Based in Seattle, Cathy offers copywriting, coaching and consulting services tornclients all over the world. In her former life, she acquired a Ph.D. and spent 20 years as a marketing professor.
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How Service Businesses Can Experience Business Growth Online
Website marketing can be challenging to independent service professionals who want to grow their businesses without investing huge sums. Service business owners often believe they need to start with a web designer. They worry about obtaining graphics and designing a logo. They feel overwhelmed because they need to find a way to maintain relationships with prospects and communicate information, while working through the hundreds of resources available to help. During your first few months, you need to focus on creating a message and message strategy.
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Book Marketing: Why Authors Don't Get Good Book Reviews
In the twenty-first century, book marketing increasingly includes online book reviews. These reviews are written by ordinary people who read books and want to share their views honestly, as part of a community. Before buying a book, or even borrowing a book from a library, readers increasingly turn to online book reviews. Publishers now send advance reading copies to online "amateur" reviewers as well as official reviewers of print and radio media. Why do some books get bad reviews?
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5 Ways Smart People Make Dumb Career Mistakes
I was inspired to write this post after reading about a former flight attendant who made a whole bunch of these mistakes.
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10 Ways to Resign from Your Job With Professionalism and Pride
While some employees fear lay-offs, often my clients find themselves in the happy position of accepting a new job and saying good-by to a current employer. Surprisingly, many admit they’re nervous about telling a current boss they’re leaving. And if you've held the same job for a long time, you may be wondering how to resign gracefully yet still protect your own longer-term career interests. 1.
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Three steps to successful midlife career change
Q. After several years, I finally left middle school teaching, a career I had come to hate. Now I feel like a failure. My skills mean nothing to the business world. I have considered becoming a librarian, jou alist or social worker, but I can’t afford to return to school. And I need a job ...
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How to Make Friends with Your Finances During a Life Transition
“Kevin” was experiencing sticker shock. After years of life in the corporate world, he had accumulated a healthy nest egg. The kids were grown and gone. Time, he said, to launch an Internet marketing business. “But everything is so expensive!” he exclaimed. “Take this weekend seminar. Over four hundred dollars for two days? That’s outrageous!” When you’re experiencing a major life change, it’s hard to evaluate prices. You feel like you’re spending big bucks every day. Travel. Moving. Resume Services.
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Time Management: Five Steps to Taking Charge of Your Life
Clients often begin a career consultation with, “I feel overwhelmed.” Often they’re right. These days we really have more to do than ever before. Ironically, much of our overwhelm comes from awareness of what we need for a healthy, meaningful life. Our grandparents (and maybe our parents) didn’t schedule three gym visits a week. They probably didn’t engage in networking activities or career exploration. And their best friends and close family members probably lived in the neighborhood, or at least the same city.
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Drive your own time machine through your life transition
Time usually takes on a special meaning during life transitions. By definition, transitions take us from the familiar to the unknown. Most people feel they’re moving faster or slower than before. Here are three ways to steer your own time machine. 1. Get lots of information. Then get ...
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Five ways to walk away from an offer that's all wrong for you
Q. I just finished a job interview. Everything went well. But I can't get excited about the job. The people were nice but frankly, I got bored. Should I withdraw my application or hang on to see what happens? A. Let me share a secret. I love country music – especially the classics. Your ...
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Game Over? Your decision!
When a basketball team is down by 20 points with 30 seconds to go, giving up is not an option. Spectators start leaving and reserve players take the floor, but the game goes on. When you're playing a business game, you blow your own whistle. Here are some ways to check the score. 1. How ...
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A Job is Like a Pie
Let's say you have baked a magnificent coconut cream pie and you've cut the pie into slices, ready to serve at a special dinner. As the hour approaches, you realize something is very wrong with your pie. At one extreme, let's say some slices got more whipped cream than others. That's easy - a ...
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Ten Steps to a Job-Winning Interview
These days, interviews don't come easily. When you get The Call, make the most of your time -- and go for it! 1. Investigate the company's culture, markets, and finances. But resist the temptation to show off what you've researched: "I just read that you're about to embark on a new product line") unless you have a question directly related to your career. 2. Look like you belong. Learn the company's dress code and err on the side of conservatism. When you're seeking a senior position based on industry experience, you'll be expected to know the rules without being told. 3.
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