Dawn Shuler
Free
Content Creation Expert
Dawn Shuler Quick Facts
Dawn Shuler has been working with writing and the writing process all her
life, from teaching English to working with companies to improve their
communications and marketing. As an online business manager, she creates
systems, procedures, and, oh yes, lots of marketing material for her
clients. In addition, she works with private clients in her coaching
practice to help them create and maximize the content that is going to get
them noticed and create connections with their communities.
With a degree in English and business administration, as well as over 20
years experience teaching English, writing, communication, and customer
service, she has worked with hundreds of small business owners to create
powerful content.
Her soul purpose is to help entrepreneurs unleash their authentic selves
into their businesses through their content. She created the Writing From
Your Soul system to help business owners connect more powerfully, reach more
people, and make a difference.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
Marketing, Oh That Evil Thing!
Well, it's only evil if you look at it a certain way. If the word "marketing" scares you off, it might help you to know that my definition of marketing is any kind of communication and connection you make with your people... anything. See, it doesn't have to be evil. Or what some people call a "necessary evil." You're just letting people know who you are and what you do. Simple. And if you can look at marketing like that, then perhaps it doesn't feel evil or like such a big, hairy monster.
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All Stories Tell a Journey
Whether you're writing fiction or nonfiction (even business writing), all writing tells a journey. There's a starting point and an ending point. Your job as writer and author is to get your reader from Point A to Point B. The most popular format for a journey story is Joseph Campbell's Hero's Journey, mainstreamed and made popular by Star Wars: A New Hope. But it doesn't have to be just fiction that gets to play with the Hero's Journey (or any journey). The story of a journey isn't just appropriate for all writing; I go as far as to say it's crucial.
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Chakras and Writing
I've been studying the chakra system for years, and recently I just knew that was a way to incorporate the philosophy, the interconnectedness of the system, and the system itself into writing. Recently, I had one of the biggest business epiphanies of my life where I could see how writing and chakras could work together. Interestingly, as I explored these relationships, I realized that pieces have been there all along, especially in my writing from your soul work. I just hadn't see THIS level of connection. I am thrilled to be able to share it with you!
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The Writing Race: Keep Writing, Even If You Think It Stinks
Many writers, maybe all writers, have trouble being objective about their writing. As you're writing or immediately after you're writing, you're thinking, "God, what am I doing? This is pure drivel. It's awful. I should just stop." Luckily, you don't stop; you keep going. And, with more luck, when you go back to your writing after a few days' absence, you realize it's not so bad after all. And you keep going. And you keep going. And you keep going.
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Making Writing Easy - The Continual Process
I've committed to writing more and more, and what that looks like (ideally) is more blog posts, more ezine articles, and books. That means writing. A lot of writing. And THAT means actually writing. The other day, I ended my work day at 3:00pm with the intention to write. Oh my goodness, was that hard! As soon as I finished my last work task, I felt completely lost. What do I do next? What's the next step? How do I get started? I almost fled back to my office, to the solace of a to-do list that was very clear about what my next task was. But I didn't.
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Top 10 Things Entrepreneurs Are Grateful for
Owning your own business is a gift and sometimes a challenge. Well, maybe more often a challenge than not. There are plenty of things that you have to work around, take into account, plan for, and adapt to. And… there are many things for which entrepreneurs have to be grateful. Here are a handful. 1. Ideas. Yes, so many ideas, possibilities, lovely potential can be the bane of an entrepreneur’s existence, but it’s also the beautiful conundrum. Bright shiny object can actually turn into THE idea.
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Let Creativity In - 6 Easy Steps
"I have an article to write, so I'll just start writing." A few moments go by. "Hmmmm. Why aren't the words coming to me easily? Ah, it must be because I struggle to write." A few more moments go by. "This is hard." "I'm not very good at it." You stare at the screen. "I give up. Maybe I'll feel more inspired tomorrow." It's not really that you're not a good writer. It's not even that it's hard for you.
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What I Learned From Copying
At times, the creative process can almost look logical: "This is my purpose, and this is what I need to do." Other times the creativity just flows, and you do what you can to capture all the lovely ideas. Occasionally, I'll do some of the same writing exercises I require of my students. Actually, it's not that I feel I should share the pain, er, joy, of the writing homework, but rather that I have a very good reason for each and every writing assignment I ask my students to complete.
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Write Like No One Else - Write Like You
As a business owner, you're writing all the time, even if you don't think you are. Think about it: you're writing all the time... emails, responses to potential clients, ezine articles, blog posts, social media status updates, sales pages, campaign emails, product materials. Business owner = writer. And that means your writing needs to be good.
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Top Ten Writing Challenges
Communication. When you talk with people on the phone, there's tone, pitch, speed, and volume to convey meaning. When you talk with people face to face, add in body language, eye contact, and gestures. Just your words, though, account for only 7% of the meaning you're trying to convey. That other 93% comes from the visual and vocal communication cues you use. What this means is that most of the time you rely on these strong visual and vocal muscles to get your meaning across. And, if you're not doing a good job of that, you usually get immediate feedback from your listener.
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Your Book is a Business
You're passionate about your message. Whether it's about frogs, women business owners, or creating financial stability, you have this burning desire to get your message out and help people (or frog lovers). The best way to do that is to write a book, right? Reach more people (and frog lovers) and, at the same time, become an expert in your field.
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How to Organize Your Ideas, Even If You're Right-Brained
One of the biggest problems I see with entrepreneurs is what to do with all the ideas they have swirling around in their brains. We entrepreneurs love ideas and possibilities! But if we spin mentally with those ideas and never engage with them, we can get frustrated and overwhelmed. The trick is to get those ideas, thoughts, concepts, and plans out of your head. But if you’re not a left-brained type, you might get stuck with the HOW to get them out of your head. (And if you are left-brained, or a combo like me, these steps might help you as well.)
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