Holly Chantal
Free
The Land Of Brand Expert
Holly Chantal Quick Facts
Holly Chantal is the founder of The Land of Brand, a website design and branding company for coaches and solopreneurs. Go to http://www.thelandofbrand.com and download a free video training on how to use your personality to create a unique brand - because your mom was right when she said you were special.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
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Should You Brand Yourself Or A Company Name?
One of those big hairy decisions you'll need to make when creating your brand is whether you want to brand your name or a company name. The natural tendency for a coach (and really anyone in general) is to shy away from branding their name because they feel like that would be too self absorbed and that they aren't important enough that people will be searching for them. My answer to that is simple: No one knows who you are right now whether you use a name or a company name.
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3 Ways To Give Yourself A Raise (While Working Less)
As an online entrepreneur we're always looking for new ways to innovate and create businesses we love. We don't settle for the status quo, if we wanted to do the same thing day in and day out, and make the same salary ever year we'd get "real jobs". But that would be lame.
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Social Currency And How To Manage Your "Budget"
Social currency may not be something you've heard of before but it is a critical part of building a community around your brand. Social currency is how engaged your followers are with your brand, and how much they respect and value your opinion. It's not something that is tangible which makes it very hard to measure, but as you begin to find the pulse of your community you'll begin to understand how to manage your "currency". Many things will affect how much currency you have like: • How often you email to your list. • Your level of engagement on social media.
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Are You Suffering From Awesomitis?
Awesomitis affects thousands of coaches every day, and most don't even realize it. They go about their business creating awesome programs, sharing awesome content, and helping awesome people. What they don't realize is - they have too much awesome and it's causing a problem in their business. You see, awesomitis is one of the leading causes of confusion for prospects and loss of sales. As a coach, you bring a lot to the table. All of your experience, talents, skills, and training. That's a lot of awesome.
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The Creativity Conundrum: Why Structure Unlocks Your Creativity
I used to think I wasn't creative. Any time I would try to come up with an "original idea" either it would have already been done, or more often - I would draw a complete blank. This was pretty frustrating because everyone knows that in order to stand out you have to be completely original. But do you? More on that in a moment. My way of compensating for my apparent lack of creativity was to take something that already existed and use that as a basis for something new. Sure, it wasn't completely original but at least I wasn't copying someone else.
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Are You An Expert Or A Thought Leader?
I remember when I first started my coaching business and the idea of saying I was an expert gave me a queasy feeling in my stomach. After all, who was I to say I was an expert? Wouldn't that be bragging or worse - wouldn't I be laughed at if I didn't know the answer to a question? These thoughts and feelings come up for many people when they begin their businesses. Yet it's a necessary evil because having expert status has always been a cornerstone of your brand.
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The 3 Corner Stones Of An Opt In Offer That Converts
What to use for an opt in offer is a hot topic whether you are a newbie or seasoned veteran to internet marketing. There are many options out there from a simple checklist to a full blown video training course. Many experts will give you reasons why one is better than the other, and of course all of their advice is conflicting - which makes this question ring even louder. From what I have found there is not a definitive right or wrong when it comes to creating your opt in offer. However, there are definite goals your opt in offer needs to accomplish.
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7 Deadly Sins Of Designing Your Own Website
Over the last couple of years we've built over a hundred websites for online entrepreneurs and reviewed hundreds more. We've seen it all, and here is a list of 7 of the most common mistakes we see being made when a business owner goes it alone when creating their website. 1. No Clear Call To Action This one you've probably heard before but it bears repeating. The call to action for each of your pages needs to be font and center - and on it's own. Too often online entrepreneurs bury their main call to action with wishy washy copy, or too many features on a page.
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Why Stereotypes Can Be An Asset To Your Brand
The idea of stereotypes generally holds a negative connotation. As individuals we don't like the idea of being put into a box. We are highly unique and don't want people to make assumptions about who we are based on what we look like, how we talk, or what activities we choose to engage in.
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3 Ways To Get Prospect's Noes Out Of Your Copy
Do you like being sold to? Chances are your answer is no. No one enjoys being "sold" to, but most of us enjoy buying. As a society, we love buying things. We buy things because they're cool, they solve a problem we're experiencing, they improve our quality of life, and the list goes on. We also like taking our sweet time with buying decisions. We like to go through the phases of making a purchasing decision at our own pace from becoming aware of a problem, researching solutions, alte atives, and ultimately choosing what option we want to go with.
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List Building Pitfalls To Avoid And Why Double Opt In Is The Way To Go
Building your subscriber list can seem like a daunting task and it never seems to grow fast enough. Many coaches try to find short cuts and ways to get a few subscribers under their belt right off the bat to give them momentum. What they don't know is that by cutting corners, they end up paying more for dead leads and sometimes even drive potential prospects away. Are you committing any of these list building follies? • You turn off your double opt in option and add everyone you know to your list.
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The Bare Minimum You Need For A Brand
When I say the word "brand" people often cringe. It's such an ambiguous word and can mean so many different things. Brands are also perceived to be very complex. After all, doesn't one major soft drink company spends millions per year on building their brand? How can a coach or solopreneur expect to build a brand on their shoe string budgets.
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