Holly Chantal
Free
The Land Of Brand Expert
Holly Chantal Quick Facts
Holly Chantal is the founder of The Land of Brand, a website design and branding company for coaches and solopreneurs. Go to http://www.thelandofbrand.com and download a free video training on how to use your personality to create a unique brand - because your mom was right when she said you were special.
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
How to Price Your Coaching Services
Are you charging too much? The short answer is probably not, so good luck and have a great day! Really though, what fun is a short answer though without an explanation? Pricing is a tricky subject because in many cases your feelings about pricing are also tied to your feelings of your own value in the marketplace and face it, we've all got self esteem issues. You may not realize it, but your pricing is a huge piece of your brand. If you price yourself too low you're going to look "cheap" and will attract a much different clientele than if you are charging a premium price.
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How Are You the Same?
When creating your brand the main focus is usually on what makes you different. What are you bringing to the market that no one else is. What are you offering that hasn't been seen a zillion times before? And yes, of course your brand is what sets you apart from your competitors. It is the vehicle of communication with your prospects and shows them why you are the obvious choice. In order to have that line of communication your prospects need to be aware of your brand. And that happens in a few ways. You bring your brand to them where they are already hanging out.r
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Are You Suffering From Awesomitis?
Awesomitis affects thousands of coaches every day, and most don't even realize it. They go about their business creating awesome programs, sharing awesome content, and helping awesome people. What they don't realize is - they have too much awesome and it's causing a problem in their business. You see, awesomitis is one of the leading causes of confusion for prospects and loss of sales. As a coach, you bring a lot to the table. All of your experience, talents, skills, and training. That's a lot of awesome.
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Why Stereotypes Can Be An Asset To Your Brand
The idea of stereotypes generally holds a negative connotation. As individuals we don't like the idea of being put into a box. We are highly unique and don't want people to make assumptions about who we are based on what we look like, how we talk, or what activities we choose to engage in.
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How to Differentiate Yourself In The Coaching World
Every day the coaching world is getting more and more crowded. It is easier than ever now to start your own coaching business, and it's becoming increasingly difficult to stand out and attract attention. Everywhere you look there are other coaches that are offering the same types of coaching programs, and they may have bigger marketing budgets and more whiz-bang marketing tactics. So how do you compete?
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How Do You Rebrand Without Having to Start From Scratch?
When you start your business it’s like a wild love affair, it’s new, it’s exciting but sometimes, after a while things change... • You’re going through the motions, but the passion just isn’t there. • You start seeing happy coaches, and wonder what they got going on that you’re missing. • You’re afraid to leave because you’re not sure what comes next. Your relationship with your business is not unlike a personal relationship. Sometimes you’re just not a good match, or you begin to grow apart as you grow as a person.
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A Nifty Way to Choose Colors for Your Coaching Website
Choosing your website colors can turn out to be way more complicated than it should. You want to make the site look classy, but not boring. Colorful, but not busy. You want it to appeal to women, but not turn off men. This list goes on, and your color choices can play a role in all of these things.
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Read This Before You Sign Up For Another Certification
My best friend since forever is starting a coaching business which means that I get the rare treat of watching (and helping) a business grow from a spark of an idea into reality. It's been eye opening to say the least. It also makes me think back to when I first started my coaching business and how differently I would have done things if I knew what I know now. Though on the other hand I wouldn't have that knowledge if I didn't experience the process.
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How to Choose Fonts For Your Website - 4 Common Mistakes To Avoid
Before I got into the business of creating websites for solopreneurs I had no idea that fonts were such a big deal. Having the right font can make your website look polished and put together, and the font you choose also gives your text a particular personality. Who knew? Unless you're a self proclaimed "font snob" (something else I hadn't heard of) chances are you are choosing your fonts willy nilly depending on what appeals to you at the time. So here are some common mistakes that solopreneurs make when choosing fonts for their websites, and what you can do to avoid them.
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How to Ensure Your Branding Is Matchy Matchy
Picture this: You've just invested in a gorgeous website and finally have a brand you're proud of, and now it's time to make the rest of your branding such as your business cards and social media profiles all matchy matchy. You ask your designer for the colors they used, but the ones they're sending you still don't seem quite right. And matching colors on a computer screen never seems to work. In this article we're going to put the power in your hands to get the exact shades you need from your website.
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How to Diagnose Causes Of Poor Website Performance
When you're pouring your heart and soul into your business and not seeing results it can be very frustrating. You start to doubt your abilities, you may even start to doubt whether you should be in business at all. Where most coaches focus the majority of their marketing time is in their website. Creating sales pages, writing blog posts, implementing opt in offers and the list goes on. Your website is the backbone of your marketing and speaks to your audience on your behalf on a 24/7 basis. So if it's not working for you, your business is in trouble.
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6 Strategies To Supercharge Your Content Marketing
I consider blog and article writing to be one of the easiest marketing methods to keep up with and build your authority over time. The beauty of content marketing is that you get to share your point of view, your personality, and your expertise which are a surefire ways to establish yourself as the go to person in your field. Even though it's one of the simpler marketing methods that doesn't mean that there isn't a good amount of strategy behind making content marketing work well for you.
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