J. Mariah Brown

BS Jou alism, Public Relations; MS Communications and Organizational Leadership (in progress)

Free

Strategic Marketing and Publicity Expert

J. Mariah Brown

J. Mariah Brown Quick Facts

Main Areas
Business development, client outreach and promotion
Career Focus
Business owner, publicist, writer, editor
Affiliation
Writings by Design, LLC

J. Mariah Brown is the owner and editor-in-chief of Writings by Design, a comprehensive business writing service company. She is a formally trained, seasoned jou
alist, and has worked in a variety of fields, which has equipped her with the experience needed to write and edit for an eclectic audience base on virtually any topic. She is a graduate of the prestigious E.W. Scripps School of Jou
alism at Ohio University, and is currently pursuing a Master's degree from Gonzaga University in Communication and Organizational Leadership.

Writings by Design helps businesses deliver custom writing products to customers, create a strong online presence to generate publicity and increase membership/customer base and help businesses connect with key stakeholders, program participants, investors, customers, clients and other interested parties in a more direct manner by personifying organizations.

This is accomplished through the development of articles, press releases and case studies; the creation of customized online publications; search engine and social media optimization and other cost-saving strategies and methods.

Writings by Design is committed to uncompromised professionalism, and the timely delivery of services of unparallel quality. Through thorough evaluation of existing product offerings as well as evaluation of the effectiveness of the strategic tactics implemented by the Writings by Design team, organizations realize and surpass communication goals.

Free Articles & Book Excerpts

Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

21 total
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Selecting the appropriate structure for your business is one of the most important decisions that you will make, and will have long-term future implications for your company. When considering which structure is right for your particular business, you must not only consider your current business dealings, but also your potential and/or expected growth as well.

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The common thread between all successful businesses is availability of adequate funding. Regardless of how innovative a product or service is, without the necessary funding, your dreams of business ownership will never come to fruition. The tricky part can be finding the funding you need to start your business or expand on an existing business. There are a wide variety of approaches to business funding, but all have certain advantages and disadvantages attached that must be considered.

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Social networks have become increasingly popular in the past few years. From car collectors to book lovers, there seems to be a network out there for everyone. That said, social networks present a prime opportunity for businesses of all sizes to reach targeted audiences, while saving money and increasing their bottom line through increased publicity.

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Obtaining business funding has become increasingly difficult throughout the years. As the economic climate worsens across the U.S., and on a global scale, lenders are less likely to freely distribute funding, and investors are not as willing to take a chance on seemingly risky business ventures. So how do you obtain business funding in such a climate? Personal financing is risky, and not an option for the majority. A fairly new option that has become increasingly popular within the past few years is the merchant cash advance.

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Venture capital is a type of equity funding, meaning that an investment is made in a company for the purpose of receiving shares in said company, along with other collateral (usually an insurance policy). Selling shares of one's company also means sharing ownership and ultimate control over the business. The more shares that are sold, the less control the original owner has over the company. This type of funding may be attractive for new companies with limited credit and operating history that may have difficulty raising capital in public markets or from debt funding, such as bank loans.

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Venture capital, a type of equity funding, is essentially an investment that combines a life insurance policy and mutual fund shares. With this option, the investor is shielded by the protection of the insurance policy (collateral), and also has the added bonus of growth potential of the mutual fund. The term equity funding is the exchange of money for a share of business. This allows business owners to obtain funding without incurring any debt, but there are potential downsides of venture capital all entrepreneurs should be aware of. Venture Capital Myths Dispelledr

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At the end of the day, people are going to do business with people who they feel like they know and trust. While the aforementioned statement may initially seem like a no-brainer, transparency in business is one of the key determining factors for the longevity of a business—yet many still struggle how to accomplish this without saying too much.

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Now that you've decided what type of business you would like to go in, it's time to make it official. All businesses need at least one local, state or federal license to legally operate in the United States, so the next step is to obtain a business license for the state in which you would like to do business, which is actually a fairly quick and easy process.

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The failure rate for small businesses is incredibly high. Many small businesses rely on "good products," "good ideas" or "good services," rather than on proper preparation, business structure, funding and marketing strategy. While having a sound product and/or service is also a must, a business with a great product or service that is not supported by strong, fundamental business concepts will not be successful in the long run. Plan for the worst.r

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In the day-to-day operations of a business, all leaders are faced with ethical issues. Ethical issues range from determining which employees deserve promotions to more complex issues, such as serving a client with a potentially unethical request. Regardless of their complexity, all ethical issues that arise in the workplace should be carefully examined, and handled with care, as the determinations of these ethical issues can lead to the growth or demise of a company. Critical Thinking and Emotionr

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Frameworks are used to understand organizations, and to find the best way to operate the organization, its structure, and resolve various issues that arise. The five organizational frames are the rational frame, the human frame, the systems frame, the political frame, and the cultural frame. It is imperative to understand that when organizational leaders integrate all five frames, they can successfully solve organizational dilemmas. The Rational Framer

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Whether you have been in business for ten years or ten days, approaching potential investors is all about selling yourself. You may have the best product on the market, or a revolutionary service or idea, but if you do not effectively explain what investors really want to know, your chances of obtaining funding for your start-up business or expansion project are slim to none.

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Favorite Quotes & Thoughts from J. Mariah Brown

In business transperancy is critical, but discretion is essential. Finding a happy balance is key.

Regardless of your level of expertise, an outside perspective is always of value.

Company anniversaries are prime publicity opportunities. Celebrate all year long to get the buzz going!

Your site's ad copy is the first impression you make with a client. Make sure you're leaving the right lasting impression.

Periodic evaluation of your business plan will help keep you on track and realize when game plan revisions are needed--the sooner the better.

Clients often make critical decisions based on first impressions. What is your promotional material saying about you?

Contacting J. Mariah Brown

Writings by Design, LLC
P.O. Box 26272
Columbus, OH 43226-0272

inquiry@writingsbydesign.com
billing@writingsbydesign.com

Skpe: j.mariah.brown

How to get started

To learn more about J. Mariah Brown and Writings by Design, please visit www.writingsbydesign.com, email inquiry@writingsbydesign.com, or fill out a project request form at http://writingsbydesign.com/contact_us.