Jenny Hamby
Official Guide
Seminars and Workshops Expert
Jenny Hamby Quick Facts
- Main Areas
- Seminar promotion, copywriting, information marketing
- Career Focus
- Business owner, author
Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who specializes in promoting seminars and other information products. She works primarily with speakers, trainers, coaches and experts who want to use information marketing to create new revenue streams and reach a wider audience. Her multi-channel marketing campaigns have netted response rates as high as 84 percent … on budgets as small as $125.
Since 1995, she has marketed a variety of seminars, books, videos and audiotapes on such diverse topics as Neurolinguistic Programming (NLP), personal growth, financial services, inventory management, negotiations, trade show marketing, elder and disability law, behavior-based safety, Enterprise Resource Management, and Internet marketing. Familiar names on her roster of past and current clients include top speakers Mark Victor Hansen and Jack Canfield, Internet marketers Alex Mandossian and Mitch Meyerson, NLP experts Tim and Kris Hallbom, and author and accelerated learning expert Bobbi DePorter.
Jenny is a 2001 graduate of the Guerrilla Marketing Coach Certification Program, the official training program endorsed by the father of Guerrilla Marketing, Jay Conrad Levinson. She promoted seminars, books and video training products in the not-for-profit sector before founding Hamby Communications, Inc./SeminarMarketingPro.com in 2000.
Free Articles & Book Excerpts
How Long Do Your Seminar Promotions Really Need to Be?
http://www.seminarmarketingpro.com/articles/copyLength.html
Make Seminar Prospects Register Now
http://www.seminarmarketingpro.com/articles/registe ow.html
3 Reasons to Promote Seminars with Direct Mail
http://www.seminarmarketingpro.com/articles/MixUpYourSeminarMarketing.html
Jenny Hamby Audio & Video Programs
Jenny Hamby Books
Guerrilla Marketing on the Front Lines
http://www.amazon.com/Guerrilla-Marketing-Front-Lines-World-Class/dp/1600373771/ref=sr_1_1?ie=UTF8&s=books&qid=1243133366&sr=8-1
Stop Speaking for Free! The Ultimate Guide to Making Money with Webinars
http://www.businessexpertwebinars.com/component/option,com_php/Itemid,166/afflink,bewseminarmkt022609
Articles by this expert
SelfGrowth articles and saved writing connected to this expert.
Article
3 Ways to Identify the Benefits Most Pertinent to Your Audience
To persuade prospects to register for your seminars, your marketing copy must adequately explain the value of your training. One critical way you can do this is by accurately describing the benefits of attending your seminar. Many seminar promoters and trainers believe that it's enough to merely tell prospects what they’ll be learning at the event.
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***When to Hold Your Seminar: Which Day of the Week Is Best for Your Seminar?
One common question faced by new seminar promoters is determining what day of the week they should hold their event. Here are some points to consider as you make important scheduling decisions. If your attendees are primarily employees whose employers are footing the bill for their participation, hold the event during the workweek. In this scenario, attending your seminar is training, which most participants would reasonably expect to occur during the workweek.
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Easy Sources of Seminar Leads: 3 Leaks to Plug in Your Seminar Lead-Generation Process
Many seminar promoters assume that big, bold action and massive change is required to put more butts in seminar seats. In fact, increasing seminar registrations is often accomplished with surprisingly small changes. If you make dozens of small changes, their cumulative impact can be powerful and dramatic. How you capture and follow up with prospective seminar attendees is one area in which tiny changes can produce big results. Here are some questions you can ask to identify areas for improving your lead-generation process:
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Pounding the Pavement: When Promoting Seminars, Anything Goes
"What's the best way for me to promote my seminars?" This question easily makes the top five list of challenges I hear from newer seminar promoters, as well as those who aren't satisfied with how their events are performing. Their uncertainty is understandable. Because when you're doing your own marketing, growing a business and delivering the content, you want to make sure that every dime and every minute you invest into your promotions will pay off. The frustrating thing, of course, is that you can't guarantee that everything you do will be a winner. Some promotions fizzle.
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Advertising Your Seminar: 6 Rules to Remember When Advertising Your Seminars
When promoting a local seminar, newspapers seem like a logical choice for reaching your target audience. After all, newspaper readers are local. And they are interested enough in learning new information that they're willing to pay for and read a paper, right? But as many new seminar promoters quickly learn, promoting seminars via newspaper advertising isn't as easy as running an ad and filling the room. For starters, your ad has a lot of competition -- and not just other ads. Every story on the page as your ad, as well as every story in the paper, is competing for attention.
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You're Sending Seminar Prospects Where?: Choose Links Carefully to Avoid Losing Seminar Prospects
A recent trip to the grocery store reminded me of a valuable Internet marketing tip I learned years ago. When I was headed out the door with my cartful of groceries, the greeter -- an elderly man who always welcomes me with a big smile and friendly "hello" -- flagged me down. His job that day was to hand out fliers directing customers to the store's web site to take a customer satisfaction survey. I like George.
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Adding Value to Your Seminar: Use Bonuses to Increase Value and Justify Higher Prices
Will prospective seminar attendees pay what you are asking to participate in your seminar? The answer depends on how they perceive your price. If they think it's too high -- in other words -- there is not enough value to justify the time and money they will spend traveling to and participating in your seminar, they will not sign up. But if they think that you are offering a fair value, if not a bargain, they will sign up. I recently met with producers of a one-day sales seminar that is priced at $1,295. Is that a lot for a one-day event?
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When Is Too Much Email Too Much?
When promoting live seminars, as well as virtual events such as teleseminars and webinars, it's critical to continue promoting your event right up until you start delivering content. Seminar producers who track their sales typically see a dramatic increase in their registrations in the days leading up to an event. For teleseminars and webinars, the big increase is seen in the final few days before the event.
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Overcome Prospects' Procrastination to Increase Seminar Registrations:Increase Seminar Registrations with Deadlines
Experienced seminar promoters know that the number of registrations that come in each day generally increases as the seminar draws closer. While you might receive only one registration per day four weeks before your seminar, you could see 20 registrations per day the last week before your event. The reason for this trend, by and large, is prospects' procrastination. Like you, your prospective seminar attendees are busy.
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Following Up with Seminar Prospects: Boost Seminar Registrations
Convincing busy, budget-conscious people to invest their time and money to attend your seminar can be a challenge. That is why you should sit up and pay attention when a prospective attendee indicates even the tiniest bit of interest in your event. Seminar leads are golden. Yet many seminar promoters treat their leads casually. They will field phone calls and emails from prospects who have questions, yet they will not keep records about who has called in. They will deliver free preview seminars, but assume that prospects who leave without registering aren't interested.
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Reassuring Nervous Seminar Prospects: Address Unspoken Questions to Secure More Seminar Registrations
It often seems that for every person who signs up for a seminar, there's at least one or two more who are undecided about attending. Some are uncertain because they have financial conce s and aren't sure they'll receive enough value for their investment. Convincing these prospects to register takes highly persuasive copy and lots of follow-up. But other prospects are easier to reassure. Emotionally, they are sold on participating.
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Staff Your Seminars for Pennies: How to Secure Volunteers to Support Your Events
A content-rich presentation is the core of a successful seminar. But to ensure that your attendees have a pleasant -- if not knock-their-socks-off -- experience, it's important to ensure that your event runs smoothly. But if you are the only one working your event -- a common scenario for new seminar promoters and professionals who use free seminars to generate leads -- chances are good that attendees will have a less-than-stellar experience.
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Websites & resources
SelfGrowth-published websites, downloads, and contributor profile websites connected to this expert.
Contacting Jenny Hamby
Online: http://www.seminarmarketingpro.com/contact-us.php
By phone: 1-815-254-4939 Email: jhamby@seminarmarketingpro.com
Are you on Twitter? Follow me at http://twitter.com/jennyhamby
How to get started
The best way to start learning about my approach to seminar promotion is to sign up for my free e-course, “31 Ways to Jumpstart Your Seminar Promotions,” at http://www.FreeSeminarTips.com If you’re ready to start promoting your next seminar, workshop, teleseminar or webinar and want to explore how I can help, let’s set up a time to talk! Contact me at http://www.seminarmarketingpro.com/files/contact_jenny_hamby.html
Other highlights
"How to Successfully Market Seminars and Workshops" home-study course -- http://www.howtomarketseminars.com