Shep Hyken

CSP, CPAE

Free

Customer Service Expert

Shep Hyken

Shep Hyken Quick Facts

Main Areas
Customer Service, Building Loyal Relatonships
Best Sellers
The Amazement Revolution, The Cult of the Customer
Career Focus
Speaker, Author, Customer Service Expert
Affiliation
National Speakers Association, Entrepreneur Organization,

Shep Hyken, CSP, CPAE is the Chief Amazement Officer of Shepard Presentations. As a customer service speaker and author, Shep works with companies and organizations who want to build loyal relationships with their customers and employees. His articles have been read in hundreds of publications, and he is the author of Moments of Magic®, The Loyal Customer, The Cult of the Customer and The New York Times Bestseller The Amazement Revolution. He is also the creator of The Customer Focus™ program, which helps clients develop a customer service culture and loyalty mindset.

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Articles by this expert

SelfGrowth articles and saved writing connected to this expert.

47 total
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Customers want choice. For many businesses, an important aspect of keeping customers satisfied is giving them options to tailor the product or service to their liking. Recently I went to a pizza restaurant where you can customize your pizza by choosing from a list of many toppings. And the Chinese restaurant that I frequent is happy to substitute broccoli for mushrooms in my favorite chicken dish. When I order a Philly cheese steak for lunch, I ask for tomatoes to be added – no problem. The slogan for Outback Steakhouse puts it into simple terms: “No rules – Just right!”

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Ah, Black Friday … the day after Thanksgiving, quite possibly the busiest shopping day of the year. I ventured out to a very busy shopping mall on Black Friday this year and watched the salespeople and the customers. Here are my observations. Even if you’re not a retailer, read on. There are lessons here that can be applied to any business that experiences a “busy season.” It may not be a holiday rush – perhaps a special sale or trade show. But now, it’s time to take on Black Friday.

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Learning experiences are everywhere, and in customer service, you can learn from the bad experiences as well as the good. I had a bad experience the other night, while having dinner at a favorite restaurant. Even if you are not in the restaurant business, don’t stop reading – bad service can strike anywhere. Just consider the lessons here and think about how they can apply to your own business.

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I write about amazing customer service experiences that I encounter so others can learn from them. And, bad customer experiences can be learning experiences as well – they are examples of what not to do. Two bad experiences recently highlighted the fact that some people refuse to be flexible because that’s not the easy way out. Such laziness is a customer service killer!

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What are your company’s core values? If you can’t answer that, it’s worth taking some time to figure it out. One of my clients recently asked about how core values should come into play when hiring and firing, and it got me thinking about the importance of the overall concept. Core values affect the customer service experience – for exte al customers as well as internal customers (employees). They can attract customers to do business with you, and be a motivating factor for employees to enjoy their work and do it well.

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Is customer service something you have to be born to do? Some would say it is a skill that can’t be taught, but, while some people are more naturally inclined to it, as long as the right attitude and desire are there, it is possible to teach customer service.

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Often, what surprises me is that so many people seem to be surprised when they encounter good customer service. People call or email me to rave about the service they received from a particular store, restaurant or other business. Sometimes I understand their surprise – stories of truly over-the-top customer service stories occasionally cross my desk. But most of the examples I hear about are simply instances of the good, solid customer service that people or companies should offer on a regular basis.

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Have you ever had an extended hotel stay that you would describe as flawless, from beginning to end? I have. I stayed at the JW Marriott in Indianapolis for eight days while attending the National Speakers Association’s annual convention, and the stay exceeded my expectations in every way – the staff, the food, everything, was perfect.r

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On a recent trip back to St. Louis, I recognized the flight attendant from a previous flight. I recalled her as being very nice, but this day she was not. She did not greet me as I boarded the plane, and similarly ignored, or was even unkind to the other passengers as well. She nearly knocked me over as she was trying to get by. It was apparent that, for whatever reason, she was having a bad day. And even though, according to the airlines, flight attendants are there mainly for passengers’ safety, I believe they are still expected to at least be polite to the passengers.

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“A customer is the most important visitor on our premises. He is not dependent on us. We are dependent on him. He is not an interruption of our work. He is the purpose of it. He is not an outsider to our business. He is part of it. We are not doing him a favor by serving him … He is doing us a favor by giving us the opportunity to do it.”

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I occasionally receive the question, “What’s the difference between customer service and customer experience?” The simple answer to that question used to be that customer service formed the basis of the customer experience. A customer’s main interaction with a business was a person-to-person exchange, either by visiting a store or business, or by speaking to an employee of the company on the phone to place an order, voice a complaint, ask a question, etc. The company representative had the opportunity to deliver great customer service, thus providing a great customer experience.r

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To be the most effective, customer service must constantly evolve and keep up with changing trends. Here are three strategies for successful customer service today: No. 1: Connect through Social Media

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Contacting Shep Hyken

ADDRESS: 711 Old Ballas Road

Suite 215

St. Louis, MO 63141

Phone: 314-692-2200

Website: www.hyken.com