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Wellness Practitioners Boost Spa Sales with these Easy Tips!
No longer considered self-indulgence, spa visits are now increasingly perceived as in integral part of a healthy lifestyle regimen. By relieving stress, soothing sore bodies and eliminating damaging toxins, spas craft emotional, mental and physical well-being for their loyal adherents.
Giving Back Profits: Behold the emerging B Corporations
Anyone who has personally or professionally suffered because of the current recession knows that in times like these, government programs and nonprofit companies aren't sufficient in solving America's economic and social problems. Consider instead, that it is our current revenue makers, our country's businesses, which ...
Business Consulting Firms Help Holistic Practitioners Reap the Rewards of the Wellness Revolution!
In his book The Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry, World-renowned Presidential Economic Adviser and Editor in Chief of Success Magazine, Paul Zane Pilzer predicts that the Holistic Industry will be the next major force in business on the planet.
Top Business Fears of Physical Therapists and Fitness Instructors and the Facts to Beat Them!
Most individuals who invest in certification or training in the physical training and fitness industries do so because they are passionately invested in helping other achieve increased strength, flexibility, energy and satisfaction. In short they are enthusiastic about giving clients the gift of optimal health. Yet ...
The Millennial: the secret new clients to fill your business today!
Ever wondered how some service entrepreneurs seem to start their holistic, health, wellness or beauty-based businesses with a built-in clientele? Chances are, they are marketing to the Millennial—a profitable client profile and niche market for all practitioners to consider.
4 Creative Marketing Tips to Increase Your Wellness Business Sales
According to International Spa Association President Lynne McNees, "Since the economic downturn, the consumer is more educated than ever before when it comes to value and investing in themselves. They expect a return on their investment, and they aren't falling for any tricks or gimmicks. They want tangible results ...
Corporate Wellness Programs: the secret to BIG business with SMALL overhead
Corporate Wellness Programs are one of the fastest growing and most lucrative aspects of the health and wellness industry and they offer unlimited earning possibilities for wellness businesses and practitioners. What are Corporate Wellness Programs? In order to increase morale and find less expensive alte atives to ...
Why Entrepreneurs Shouldn’t Build Their Own Websites
There, I said it. After reading this article, you'll understand why… Back when I was at the Vancouver Film School learning how to build websites, there was no such thing as Wordpress or even content management systems for that matter. If you wanted a website created, you had to know two things: a thorough understanding of HTML (CSS was just starting to emerge at that time) and a solid comprehension of what you were doing on the World Wide Web. The World Wide Web’s landscape has changed dramatically since then.
The Importance of Brand Consistency
What is a brand anyway? Many people think it’s a logo or website, but it’s much more than that. A brand is not only what people see when your business is presented to them, but it’s also what they feel. And it’s that feeling that makes or breaks a business. It’s the perception of what your audience thinks and feels about you and your business that makes up your brand.