10 Simple, Yet Effective, Strategies to Get Powerhouse Testimonials

It’s likely you’re looking for effective ways to increase your revenues. One of the simplest is with testimonials.
A testimonial is simply a third party endorsement of your products and services. Having someone put their stamp of approval on what you do is more powerful than you talking about how wonderful your products and services are.
Endorsements are actually quite simple to secure. Below are a few ideas on how to get lots of great testimonials.
1. Have a great product. It should go without saying, but this is top of the list. The more effective your product or service solves a problem, the more likely happy customers and clients will sing your praises.
2. When someone says how useful, good, great, etc., your product/service is ask them if you can use that as a testimonial.
3. Write a “wish list” of who you would love to get testimonials from.
4. Ask those on the wish list if they will review your product keeping in mind the more well known someone is the more likely it is that they are extremely busy and may not have the time to do so.
5. If you approach someone for an endorsement and they ask for the full product to review you should give it to them. After all, you approached them.

6. If someone approaches you and asks for the product to review in most cases you can ask them to purchase the product. After all, they approached you. You can’t run a successful business by giving your product away to anyone who asks for it. But if it’s someone you are eager to get a review from, this is the exception to this step.
7. Survey those who have used your products and simply ask for feedback with the stipulation you would like to use their comments in your promotions and on your website.
8. Rarely is you pre-writing a testimonial the way to go. You want testimonials in their words not yours.
9. Many times those who are just “regular folks” are great for testimonials. In many cases they are more believable to your potential end user and there is a connection to them as real people rather than every endorsement being from celebrities in your industry.
10. Endorsements are more believable when you have the full name, company, location and image of the person who gave you a testimonial. Always ask for permission to include this information with the endorsement.
As you can see, the process is quite simple. It’s simply a matter of asking.