5 Excellent Ways to Make Your Classified Ads (Yellow Page Ads) Work For You

Every entrepreneur is always looking for the best ways to advertise, and something that every small business owner should take advantage of are local classified ads or Yellow Page ads. This is a fairly easy way to advertise, and one of the least expensive ways. This type of advertising is going to reach people in your locality, and possibly even beyond. Here are five great ways that you can make this type of advertising work for your small business: AIDA Works: What is AIDA? AIDA stands for Attention, Interest, Desire and Action. This is the classic form of advertising, and it is a formula that is worthy of following. Basically, you want to make your classified ads attention-grabbing and interesting, and of course, have an offer that they just can't refuse. Using the AIDA formula will make your advertising stand out and get noticed, and will make people want to learn more about your product or service. Advertise Smart: No matter how much ad space you get, you are going to pay a pretty penny for it. So, make sure that you make the most of the space you buy. It is not just the size of the ad that makes it get noticed. In fact, size only accounts for 25% of the advertisement's success. Only pay for the size that you really need, anything more will just be a waste of money, which you probably don't have much of to waste. Don't waste this space with things that aren't really necessary either. Use Headlines and Sub-Heads: Headlines will grab the attention of potential customers, while the sub-heads are going to hold their attention to the end of the advertisement. This is a great way to make the most of your advertising space, and it just takes being able to master a few easy copywriting skills to be able to create really effective Yellow Page ads. If you don't feel that your copywriting skills are up to par, you can always hire a freelancer for the job. Stand Apart From the Crowd: You don't want your advertising to look the same as everyone else out there. You want to have something a little bit different that stands out and gets noticed. It's the little things that work. For instance, if your competition uses black and white ads, use colour for yours. If your competition uses just text, add graphics and photos to your ads. There are all kinds of little tricks you can use to stand out from the rest of your competition, and the more you take advantage, the more effective your advertising will be. Make Sure There Is a Call-To-Action: If you want your classified ads to be really effective, create them in a way that they get potential customers to do something. When you do this, you won't be leaving potential customers wondering about anything, or how to go about doing business with you. It also makes it easier for you to be able to track how many responses your ads actually are getting. And, you can do a return on investment analysis easily for your advertising when you have a call-to-action to start from.