6 Top Marketing Trends You Can Adopt Immediately For Explosive Profits

Marketing really has come a long way in the last few years. During the industrial revolution we had Push marketing. From there, we went through a rather long phase of Pull marketing. Today, the trend is Permission marketing, and consumers have access to all of the information that they are looking for, right when and where they want it. It is so important to follow trends when it comes to marketing, and there are six top marketing trends you can adopt immediately for explosive profits: You need to utilize email marketing: A recent study has shown that more than half of all offline sales in North America, and more than 37% in the EMEA are the result of effective email marketing. When you have a list of email addresses, you have a list of potential customers, and you can send them information about your products and services, including special offers, which many people obviously take advantage of. It is a lot easier than making calls, and a lot less intrusive, and it is becoming the way of the marketing future. Go mobile: How many people do you know who are using devices such as Smartphones and PDA's? Probably quite a few. A study by Epsilon Email Marketing shows that the usage of these gadgets is currently the highest in the Asia Pacific region, and usage us growing quickly in North America and other parts of the world. Making mobile messaging a part of your marketing campaign is an awesome way to increase the effectiveness of your marketing, especially when you use great copywriting techniques for your web content. Content doesn't just have to be all text: You can have a lot more than just the written word to get the message across about your business in order to help increase your profits. Other content that can be shared on the Internet includes videos, newsletters, e-books, slide presentations, radio broadcasts, and a whole lot more. Get creative with your content, and do more to reach your target audience. Videos make excellent promotional tools: When you add videos to your marketing, you are adding a whole new dimension to the way you present your products or services. Sure, a picture can say a thousand words, but a video will tell the whole story, and hold the interest of your customers. You can do a lot with videos, including creating presentations, describing your products and services, and much more. There is so much creativity that you can put into videos, and since they are appearing in Vertical Search Listings, yours could easily appear in the first few pages of organic searches. Everybody is using social media...you should be too: Billions of people all over the world are using social networking websites, and these are great places to conduct a lot of your marketing. In fact, there are many ways that you can even do a lot of your marketing at absolutely no cost, which is going to really help your profit margin. Get involved with online discussions that pertain to your product or service, create a blog, and take other steps to become an authority. Promote your business with such tools as Facebook groups, and you will have the means to take your business global. Offer a “Freemium”: When it comes to marketing, often, you have to give something away for free in order to see profits. Sharing “chargeable” content for free is a great way to do this. You can provide important information via newsletters and have special reports that are available to certain members when you offer a “freemium”. This is also a great way for you to establish trust among your readers, which is important when it comes to doing business. Your ultimate goal is profits, and offering a “freemium” is a great step toward reaching that goal.