#7 Proven Link Building Tactics for Your Startup to Follow in 2020

Link building means securing links from other websites to yours. And why should a startup worry about it? Because when a high authority website links to yours, search engines consider it as an endorsement that your site is valuable. And more the links, better the value of your website, and the higher chances it will have to rank on the top in search results. I’m listing 7 proven link building tactics to get better search visibility for your startup website.

1- Search for Link Roundup Opportunities

Many bloggers create link roundup posts; weekly, monthly or even yearly. In such posts, they compile a list of the content they loved during that period. And you can ask them to look at some invaluable piece of content from your website to add it to their list. To find link roundups – Google – Search for “intitle:roundup + keyword” Twitter – Search for “keyword + link roundup” Once you have a list of relevant link roundup websites, contact the admins and pitch your link.

2- Tap into Resource Pages

Resource pages have links to content that are valuable to a website’s audience. And getting a link to your startup through a popular website’s resource list can give a significant boost to the search engine juice and website traffic as well. To find resource pages – Google – Search for “inurl:resources + keyword” Google – Search for “intitle:links + keyword” Yes, search engines like Google are the best way to find resource pages that cater to your start-up’s target market. And once you find them, shoot personalized emails to the admins.

3- Use the Broken Link Strategy

The Broken Link technique of link building has a high success rate. It involves searching for dead links on a page, notifying the webmaster and asking them to replace them with relevant link(s) to your website content. To find target pages – Google – Search for “intitle:links + keyword” Google – Search for “intitle:resources + keyword” And then, use broken link checking tools like Check My Links to make a list of dead links (if any). Next, write an email to the administrator!

4- Design Valuable Infographics

Infographics provide value to the audience as well as your startup. They’re easy to understand and people like to share them. So, research for trending topics and design a comprehensive infographic. Then – Submit it to infographic submission websites like Visual.ly, SlideShare and Flickrr Email relevant websites’ administrators to check itr Share it to your social media followersr When you’ve created a useful infographic, people will use it on their website, with a link back to your website.

5- Guest Post on Authority Sites

Guest posting, by far, is the most popular way to build links for your startup. While creating content on popular websites, you can link to similar informative content on your website. Here are some ways to source guest posting opportunities – Google – Search for “inurl:write-for-us + keyword” Google – Search for “guest-posts + keyword” Google – Search for “intitle:“become a contributor” + keyword” Finding guest opportunities through Google is the easiest way. But you might also come across some on LinkedIn and Twitter. Now, when you have a list, reach out to the editors. 6- Create Pillar Articles Quality content is what matters in link building. But creating content consistently might not be feasible always. That’s why focus on writing a comprehensive pillar article addressing a topic which troubles your target audience. Creating pillar content is a link building strategy, which can earn many natural links to your website. How? Once you have your content, share it with your followers. And also reach out to website admins and relevant bloggers to take a look at it. As the traffic and number of back-links to it grow, it gets higher rank on search engines. 7- Build Your Personal Brand Last but not the least, building your personal brand too can help get links to your startup. Guest blogging, public speaking and giving interviews are the various ways to build a brand for yourself. Through your personal brand, you gain trust of your people; and you build your authority. And as you grow, people will link to your content without you even asking for it. Conclusion Yes, link building isn’t an easy task. It takes time and you’ll need a lot of patience. But if you do it strategically, taking care of the relevance of your outreach, you’ll see your startup ranking in the top search results. It would be worth all the time spent.