A Brief A-B-C for Holistic Business-Building

Many people know of me as a public person and probably think of me as an extrovert. On weekends, I am often curled up at home with a good book. This got me to considering how opposites work together in building a holistic business...

A. Accept the paradox. Appreciate it.

There are many characteristics, traits and tendencies that are important when you are building a business. As either a sole practitioner or more ambitious entrepreneur and whether you are an introvert or extrovert you may find yourself bouncing between humility and promotion, fast and slow, action and patience, strength and vulnerability. Is there an area where you have two seemingly contrasting traits/tendencies and/or choices?

B. Blend and balance the contrasts.

Some circumstances will call for one. Other times will call for the other. And periodically you will need both at the same time.

C. Choose wisely.

What did you do last time? How did it work? Are you in a position where consistent repetition will be your best action because it builds momentum, or where it is time to try something entirely new?