A Successful Recipe For Accountability In Your Small Business
Written by Alicia Marie Fruin
Accountability is a buzzword in the business world right now. Unfortunately, most of us have negative understanding of the word. We often use the word as if it means blame and punishment. Therefore, we attempt to avoid it. The truth is that accountability is unavoidable. In the workplace, intrinsically everyone is accountable to someone. We are accountable to our peers, managers, customers and ownership. We are also accountable to our industry.
What if being accountable was empowering for you and your employees? Research indicates that rather than a negative force, holding people accountable for their actions and results has very positive effects on morale and performance. An environment of accountability produces vigilant problem solving, better decision-making, and greater job satisfaction. With an environment of accountability, people can develop their skills and be their best.
The issue I see with accountability is not the absence of accountability in business. Accountability exists regardless. The issue is how we think of and understand accountability and the environment under which accountability can thrive.
Consider these definitions of accountability:
• Accountability is a state of responsiveness.
• To be called on to render an account.
• Subject to giving an account.
• Non–judgmental feed back (Accountability is no place for judgment, blame or punishment).
Here are some areas to troubleshoot in your workplace:
• Ambiguity is the enemy of accountability, so your first step, as a manager is to make sure that the people you are holding accountability have very clearly defined roles, job descriptions and duties.
• Accountability is an attitude so look at yourself as the role model. Are you being accountable to your boss, ownership, your employees and clients?
• Do you have written expectations? Starting at the time of hire, if possible, review written expectations and standards of performance. You cannot expect something from someone who has not had the opportunity to buy into the expectation.
• Do you have Permission; either implied or granted.
• Do they have training? You cannot hold someone accountable to something they are not been trained to do!
• Do your employees have a working plan - a project timeline, an economic model etc?
• Have I created a learning based environment? Is it okay to make a mistake or say, “I don’t know?” Know it alls do not make good coaches nor are they coach-able. Creating a safe environment for mistakes encourages accountability.
• Are there real consequences? Consequences work best when spelled out before actually needed, in expectations for example.
• Do your employees have the talent and ability? Some people will not have the ability to do the job you are asking them to do regardless of having a well-defined role, a great manager and excellent training.
• Accountability is an attitude that you as leader will want to model; focus on being accountable rather than holding others accountable.
Article author
About the Author
About the Author Alicia Fruin
www.peoplebizinc.com
Alicia Fruin is the owner of People Biz Inc, A coaching and training organization that provides all types of coaching and training for personal and professional growth. Alicia has designed over 80 training programs and led custom training programs for hundreds of businesses in various industries. In addition, Alicia has coached managers, presidents and sales people in how to build a business truly worth having!
Further reading
Further Reading
Article
IT project management and large-team coordination
As digital products grow, so do their engineering organizations. What begins as a clean, focused development effort can quickly turn into a maze of competing priorities, cross-team dependencies, and unclear ownership. Without a strong project management layer, even highly skilled engineering teams can find themselves reacting to issues instead of delivering predictable results. This article explores why IT project management is essential for scaling product development, how c
January 15, 2026
Article
Global AI Lab
Turning Data Into Intelligence: How AI Labs Empower Business InnovationrnArtificial Intelligence is becoming a cornerstone of business innovation - not just a tool for tech giants, but a practical engine for companies across industries. From predictive analytics to automation and personalized user experiences, AI is changing how decisions are made and operations are run. But for many organizations, especially those without internal AI talent, the road from idea to implementat
December 22, 2025
Article
Best Practices for Call Centers in Pakistan: Lessons from Industry Leaders
Call centers in Pakistan have become a vital part of the global outsourcing industry, offering cost-effective and high-quality customer service solutions to businesses worldwide. Over the years, the country has emerged as a hub for call center operations, thanks to its skilled workforce, competitive pricing, and technological advancements. However, the success of the best call centers in Pakistan is not accidental; it is the result of adopting industry-leading strategies and
January 29, 2025
Article
Financial Kickstart Without Stress: How Avraham Bental Simplifies Money Management for Young Professionals
For young people just beginning their careers, managing money may be a difficult chore. Many find themselves overwhelmed and not knowing where to start given the weight of school loans, the difficulty of building a sustainable budget, and the complexity of early investment. Renowned financial guru Avraham Bental is trying to rewrite this story by providing useful ideas meant especially for young people negotiating the world of personal money. Discover AlpCaps and Avraham Bent
January 21, 2025