Are You Drawn By the Pull of What You Love?

“Let yourself be silently drawn by the pull of what you really love.” ~Rumi

What is the pull of what you really love? I have come to know that this is a priceless treasure….to be drawn by the pull of what you really love.

Purpose Fueled by Passion

Ask yourself what that is in your life. What is the bigger WHY that gets you out of bed in the morning? What, beyond fame, success, or money, draws you like a hummingbird to the sweet nectar in a flower? This is connected to your purpose.

The answer to that question is one of the keys to the success of your business, and to the joy in your life.

If it is not bigger than your own immediate gain, you will not be satisfied. If it does not include your own gain, you will not continue. When it is fueled by love, you are on to something profound.

Beyond Self-Imposed Limits

We live in an ever-expanding universe, and the time-space continuum is shifting so rapidly at this point, that most people will tell you that they “don’t know where time goes.” Along with this shift in the experience of time, comes an opportunity to expand beyond limits that were never real in the first place.

This expansion of consciousness brings with it the awareness of our Oneness. It becomes more and more impossible to take without giving, to do business in a vacuum of greed, not caring about others. This expansion supports us in getting clear about our bigger WHY. It opens our hearts and leads us to those we are called to serve, to our people.

Clarity is the Key

So you have this bigger WHY, and a passion to serve, but you cannot stop there. You must now zero in and become crystal clear about who you are and WHO you serve. Yet, as anyone in the early stages of being in business knows, the details of your brand and the fine-tunings of taglines and copy keep evolving so quickly that it is easy to feel scattered and diffuse for a while.

I began with Mentor to the Soul, serving spiritually-minded people who want to make a difference. That has now evolved to Mentor to the Soul of Business. I kept being pulled by a knowing that there was more that my Soul wanted me to offer. My clients showed me the way, and as that happened, more people wanting to start or uplevel soul-based businesses have been pulled toward me. It has been part of my Soul’s Design.

It is an evolution and you must be willing to evolve!!!

This early phase of getting crystal clear about your message is essential if your business is to have a solid foundation. You must do some serious drilling down to discover the real pain points of the clients you want to work with. Unless you are truly tuned in to their deepest issues and challenges, you will not be successful in helping them.

Assignment:

The greatest clarity will come from authentic connection with your clients. Doing the following research is fantastic way to take the guessing out of this phase.

1. Create a questionnaire asking your clients, or people whom you feel would be your ideal clients, what they need help with the most. Ask them what keeps them up at night, what they would change if they could. Ask them what they need the most to make the changes they want to make. Let them know you are gathering information that will help you to serve them.
2. Schedule a meeting with them (face-to-face, phone or skype) to go over the results of the questionnaire. You could ask them to lunch or to have coffee or send a gift to thank them.
3. Gather those results and craft a message using the very words your clients used to describe their needs.

These become your key words to market your message.

Marketing as Your Divine Duty

Once I really understood on a deep level that it is actually selfish of me not to reach out and market, everything changed! Rather than feeling hesitant for fear of appearing pushy, I now view marketing as relationship-building at its best.

Not everyone is going to become your friend. You go to an event or a party and if there are a couple of people you are really drawn to, you are lucky. And if you nurture those connections, you build a relationship over time.

So it is with marketing. Building trusting relationships over time is key, where people get to really know you. They will resonate or not with your message, and if they do, they will drawn by the pull of what they like in you.

Today, ask yourself what is the impact you want to have in the world, and who in this world needs you the most?

You can create a business knowing this in your bones!!!