Are You Making This Potentially Fatal Career Mistake?

Did you know that only about 20% of your client base—your "raving fans"—will proactively refer to you? Why not the other 80%? Well, it's not because they don't WANT to refer to you. It's because THEY'RE NOT THINKING ABOUT YOU!

Don’t make the potentially fatal career mistake of thinking that people remember you.

Statistics show that 75% of clients forget you just six months after working with you. You must always remind them of your services, commitment to their success and your genuine care in a relationship with them.

I want you to take a moment and imagine one of your past clients. They had a great experience with you. Everything went smoothly; you had a fair and equitable trade of money for services. Everything was wonderful. And now, just 6 months later they’re ready to make another purchase or they’re in a conversation with a friend or neighbor who has a need for what you offer, but, they don’t remember your name. Or worse, your competitor is marketing to them and receiving the repeat business and referrals.

In your efforts to sell your products and services, you spend a lot of time courting your prospects, methodically convincing them that you have the best solution for their problem. Typically, you stay in contact with them until they "see the light" and say yes. And that's the point at which many salespeople move on to the next challenge. You have spent months and months cultivating a relationship with your prospects and customers only to lose them to the competition by simple neglect.

You worked hard to earn your client's business. Now work just as hard to keep and maintain it by keeping in touch.

Embracing this powerful yet simple mindset will almost single-handedly transform your business. That is why you must make it a business priority. Your long-term client and business success may well depend on it.