Article Marketing - How To Use It To Get Free Traffic

Article marketing can be an effective way of getting more free traffic from the search engines, increasing your number of backlinks and building trust and rapport in your market or niche. The key to getting good results is to have a good strategy in place that you can use for a long enough time period until you start getting your desired results.

The reason why so many people don’t believe in using article marketing as a way of growing a business, is because they are looking for immediate results. This brings to mind an old saying that goes “Easy come, Easy go”.

To build some thing of lasting value, like a longterm profitable business, it does involve longterm effort. But once you have put forth the effort and start getting results, you will reach a point where a little bit of effort on your part will start producing a whole lot of results for you. This does take time but it is a goal that is definitely achievable.

So, how can you make article marketing work for you ?

Here are some article marketing key points to remember :

1.) Make your article informative, entertaining or useful.

2.) Use your keyword in an interesting way in the title of your article.

3.) Use your keyword in your first sentence.

4.) Use your keyword once in every 100 - 150 words.

5.) Use related keywords in your article.

6.) Use your keyword in subheadings.

7.) Use bullet points or a list when possible.

8.) Use your keyword in the last paragraph.

With these key points in mind, you now need an effective marketing strategy to work from. Here are some good suggestions to help you get started.

1.) Create a keyword list of at least 21 long-tail keyword phrases. Long-tail keywords are 3 or more keyword combinations that make up one keyword phrase, for example “article marketing strategy” is a long-tail keyword.

These should be keywords that get a good amount of search volume, (you can check using Google’s keyword tool). and they should not have too much competition. This amount will vary from niche to niche and you will get better at picking good keywords with practice.

2.) Create one or more articles per day based on your keyword list. Even if you don’t want to write the article yourself, you will get much better results if you discipline yourself to write the first set of articles yourself. After you have completed your first set, you can then start outsourcing your article writing and you will have a better understanding of what it takes to create a quality article.

3.) Start submitting your articles to the article directories on a daily basis for twenty-one days in a row. You should pick at least 5 - 10 top directories to submit to. Some directories like (ezinearticles) will require a unique, original article, but then after they have published it, you can then submit it to other directories as well.

This is a simple 3 step process that you can use to get you started creating your own free traffic sources and growing your business. By learning how to create your own good articles you will be building your communications skills, creating trust and rapport with your readers and earning the respect of others by demonstrating your expertise in your chosen area. Article marketing will take some time and effort to learn but once you do that you will be able to enjoy the rewards and benefits of it for a lifetime.