Attracting Clients Effortlessly

Let's start with what effortless means. Basically, it's the opposite of effort. So making an effort speaks of really having to push, to try hard, to dig your heels in and get the job done. So effortless would mean we don't have to push, or try hard, or struggle to get the job done? That's exactly what I'm talking about, about not having to push, not having to struggle, not having to try hard.

It 's the difference between rowing the boat in the water, or walking with the boat over your head alongside the river. What would you rather do? I know I'd rather be in the boat.

So how do we do this effortlessly? Well, it's about working from inspiration rather than from what we think has to be done. It's all about flow and what feels right.

There is a huge difference between having to do something and wanting to something. Think about it, when you feel you have to do something, how easy is that? Not really is it? There is a tight feeling, it's about digging in, being disciplined, keeping your nose to the grindstone, getting the job done.

And of course when we really want to do something, when we have a genuine desire, it's very different. It's the feeling of being in the flow, of focus and clarity, and it being easy and effortless. We actually feel lighter, which is a signal from our physical body that we are on the right track.

When we have to do something, there is little joy in the doing of it, it's more about the end result. When we are doing something just for the pure joy of doing it, without worrying about whether we will achieve it or win, or get the client, or the money, it really is effortless.

And it's this effortless way of doing things that's the key to being a client magnet. Because when we are in the pure joy of being, our ideal clients are going to feel that energy. When our well being and happiness don't depend on us getting a client to say yes, when we are working because we want to work, and we are marketing and having the sales conversations because that's what we want to do and, we don't get uptight or upset if we don't make the sale, that's what makes the whole running of a business effortless.

When we understand that by tying our well being and our happiness to achieving a result eg, getting clients, is madness, then, and only then, can we let that go, and it's in the letting go of the result, that we get to enjoy everything we do. It becomes effortless.

When we can do what we want and not what we should, it's a whole different ball game.

That's not to say that sometimes it won't be out of your comfort zone, that you won't have to stretch. It's just like any exercise that we know is good for us. Take yoga for example. If there is a strong pain in a posture then it's not doing you any good, it's a sign that you need to stop. But if there is a stretch that hurts a little, and you recognise that pain as a good pain, and you know it's right for you, then that's the stretch out of your comfort zone that will get you the results. You know, you know what's right and not. That doesn't make it a big effort, it makes it easy because you know deep down that you are doing the right thing and working from inspiration.

So I hope you get this, that the effortless way of attracting in your ideal clients is to use your own inspiration, your own intuition or inner wisdom. That doesn't mean to say that you don't go and learn and study from the expert,s and from those that have already achieved what you want to achieve. Why re-invent the wheel if you don't have to?

What it means is that you decide what feels right for you. You pick and choose what feels right for you.

You are the expert on you, no one else. Remember that. When it's right for you it will feel effortless.

If you are ready to get started in attracting more clients effortlessly, I would love to speak to you. Drop me an email at sheela@sheelamasand.com and we can set up a time for a complimentary consultation.