Be Known for One Thing

What is the personality of your business? A lot of people have trouble growing their business very quickly and big because the business has a split personality.

When I was first starting out in business when I had my nutrition business, I saw people who would say, “Oh, I’m a holistic nutritionist but I also do Reiki and I also do jujitsu and I also do bach flower remedies and I teach yoga.” That’s great but they would try to communicate what they did and people just didn’t really get it.

Then when I started hanging out with a bunch of coaches they’d say, “Well, I’m a sales coach, I’m a relationship coach and I’m a divorce coach and I’m all these different things.”

What I’ve realized is the more things that you focus on in your business, the harder it is to grow. Why? Because if you’re not clear about what you offer then the person on the other end, what we look at as the prospective client, they will be confused as well. So, split personalities in business do not work.

The strategy that I want you to think about this week is to be known for one thing and one thing only. You can, and this is what I call the umbrella concept; now think about Client Attraction. In Client Attraction I teach the basics of marketing and client attraction, I teach systems, I teach leverage, I teach organization infostructure of business at least to me high level private clients, I teach mindset, I teach universal principles and spirituality in business, virtual marketing and so many other things; how to price, how to create packages and programs, all of these things.

You would think, “Fabienne, isn’t that kind of a split personality thing?” No, because they are all under the umbrella of Client Attraction. All of these things help you grow your business, make more money, working less, etc.

I want you to think about your business. Are you offering lots and lots of little things and does it seem like a big old mess? Or is it all under one umbrella? When it’s captured all under one umbrella, people get it.

Perhaps one day if you stop somebody on the street in Times Square and say, “Who do you think of when you think of Client Attraction,” hopefully they’ll say, “Fabienne Fredrickson.” But at least in my industry, that’s what people think of me as.

What about you? What are you know for? What is the one thing that you are known for and only that? That is your assignment for the week because as you get clearer on that one thing, then it’s kind of like the French thing le crème de la crème, the cream rises to the top. When you stand out in your marketplace that way by being known for one thing and one thing only, you rise above the rest. People know you and you become the industry leader and that’s what I want for you because that’s how you’ll get more clients, you’ll make more money and you’ll grown your business much faster.

So that’s your assignment for the week. Enjoy. Really think about this. This is not a five minute thing. This is one of the things that I work with in my higher level masterminds with clients who really want to leverage their business. We look at the strategy and the tactical, pragmatic ways that we can grow their business.