Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump’s search for an napprentice turned into a hit reality TV show captured nattention of millions of Americans and week after week ndelivered great insights into leadership, business and nmarketing savvy.

In one of the episodes Trump challenged the two opposing nteams of apprentice wannabes (Apex and Mosaic) to put ntogether a bridal gown sale.

Each team had to contact vendors, secure inventory, and nmost importantly, attract qualified prospects to generate nthe maximum profits. And here is the kicker – they had just
24 hours to do it. nn(For more details read the blow-by-blow outline of this nepisode.)

Mosaic moved very quickly. They…

1. Zeroed in on a specific strategy: give other bridal nshops’ opportunity to sell their discontinued designs at ndrastically discounted prices.

2. Formulated a marketing plan: sent 23,000 highly targeted nemail announcements to brides-to-be for a cost of $1,000

3. Divided and delegated the tasks and got busy nimplementing their plan.

As a result of a clear and attractive offer Mosaic easily nattracted local bridal shops eager to get rid of their ndiscontinued lines.

Meanwhile Apex jumped right into chasing potential vendors nand – without a clear and enticing marketing message – nendured one rejection after another.

Discouraged, they almost gave up before stumbling onto a nhelpful local bridal shop owner who managed to point them nin the “right direction”.

But just as they had no plan to attract vendors to their ngown sale, Apex didn’t give any thought as to who their ntarget market was and where they could easily and quickly nfind large groups of prospects.

Their marketing strategy of handing out fliers at Grand
Central and Penn Station (in New York) was unfocused and nunnecessarily tied up team members’ most precious asset – ntime.

The results?

Mosaic attracted a city-block-long line or eager-to-buy nprospects and generated $12,788.94 in profits in one day!
Apex brought in only a handful of buyers and a measly n$1,060.47.

Wow! By following solid marketing principles Mosaic beat ntheir opponents by generating almost 12 times as much nprofits as Apex. So what were their marketing secrets?
Well, here they are:

1. THINK STRATIGICALLY!
Before you get busy peddling make sure your boat is pointed nin the right direction. Take time to formulate your nstrategy and outline a specific action plan and you’ll save ntime, energy and money, and create the desired results a nwhole lot faster!

2. Focus on a SPECIFIC TARGET MARKET!
If you remember nothing else from this article – remember nthis one thing – to be successful you must focus your nmarketing efforts!

3. Find a “HIVE OF HUNGRY PROSPECTS”!
Hundreds of thousands of disinterested passers-by at the
Penn Station can’t even compare to the power of a targeted nemail blast to 23,000 brides hunting for the best deal on ntheir wedding gown. To quickly penetrate your niche find ncenters of influence and large networks of your potential nclients and get your message in front of them.

4. Evaluate PRICE vs. COST!
One of most damaging marketing mistakes is deciding which npromotional tools and media to use based on price alone.
Even though Mosaic chose a seemingly pricey promotion, nultimately it proved to be less costly based on the repose nand results it created.

5. Profit from CO-OPETITION!
If you choose your target market carefully there is more nbusiness out there than you can possibly handle. Don’t fear nyour competitors – find a way to profit from their nbusiness.

Well, there you have it. Go back and read these five points nseveral times. Consider for a moment what implementing nthese ideas might look like in your business. Make these nprinciples the basis of your business and soon you too will nbe making money out of thin air – I guarantee it! n