Bringing on Brand Strategy To Realize Your Vision

A corporate brand is a proprietary visual, emotional, and cultural image surrounding a company and/or its products. Corporate branding and identity development is one of the most important investments a company can make. OEM has taken the plunge and has made a commitment to re-introducing and re-branding the OEM Lean 101online course. The re-branded course will debut November 2007.

OEM Lean101On-Line makes its re-launch and re-branding debut within the continued boom in the manufacturing industry in Western Canada. Jason Meyers, Senior Vice President and Chief Economist, CEM wrote the report Manufacturing in Canada, The Lean Challenge which sites "manufacturing as the single largest business sector in Canada which directly accounts for 17% of Canada's GDP.”

Every business has a story; the only question is whether it is being told. For some it's a colorful historical story about the founder or the location. For others it's the story behind the development of the product or service your business offers, or perhaps it's the experience you create for your customers. All of these stories are important because they position the business in the mind of current and potential customers and the overall marketplace. As OEM launches its newsletter, the OEM Lean101On-Line course, the OEM SharePoint community, and continues to educate businesses through the introduction and implementation of Lean Principles, they will begin to also share with you the importance of brand through their innovation and creativity. This ultimately provides opportunities for you to assess whether you need to revisit your business’s branding. What is your story and is it being told?