Business And Marketing Success Strategy: Repurposing Content In Your Business

Often times it may seem like you have a lot of work to do in your business, from writing newsletters, emails, articles and blogs, to generating audios and videos for distribution. Because we want to reach out to our customers in every way imaginable, we sometimes forget how easily we can turn one product into many.

Take for instance a video - maybe you like to make videos, or find them easy to generate or maybe it’s just easier for you to talk than it is to write. Ideally, the videos will go into multiple places, such as YouTube and other social media websites. But you’re not done when you’ve shot the video and put it up. With this very same video, you can take just the audio and use that where videos are not typically viewed, or wouldn’t be appropriate, or for those who don’t prefer video as their way of learning but would rather simply listening - remember, you’re reaching out to a variety of clients with different learning styles.

This same video can even be transcribed and turned into an article, or the beginning of an article. Once it becomes an article, it can be used for a blog post and ezine articles, or even distributed in the same way you would distribute the video via the internet, to article marketing sites and things like that.

As you can see, something that can take as little as 5 minutes to create can be used to create a multitude of products that will fit the learning style of all of your customers. This is repurposing your content.
There are a lot of ways to repurpose everything you put out. For example, think about doing live events. You should always be recording the events you do. Video from your events can be used to create DVD’s, online videos, audios, transcripts, articles, ezines and many other products and media.

Think about the different ways you can offer your clients your products – the different types of media you have available to you and they have available to them. The more choices your customers have, the higher the consumption of your products is going to be. This will generate the valuable characteristics that make your customers love you, and want more of you.

Remember, the more your customers love you and what you’re doing, the more they want what you have to offer and the more they want what you’re selling.
So, consider the format of your products. Are you using all the formats available, and are you offering every format imaginable to your clients?