Business Checkup -- Best Practices
Written by Maria Marsala
Rate the state of your business over the past 12 months.
Rating System N/A= Not Available 1 = disaster 3= average 5 = brilliantly successful nn_________ Business Plan/Written Goalsn_________ Business Tracking Systemn_________ Daily Game Plann_________ Business Plan Effectivenessn_________ Attracting Your Ideal Clientsn_________ Exit Strategyn_________ Marketing Plan Effectivenessn_________ Marketing Skillsn_________ Selling Skillsn_________ Sales Systemn_________ Branding/Identityn_________ Distinct Competitive Edge _________ Elevator Speech That Worksn_________ Expert Status in Your Industryn_________ Customer Retention/Loyalty n_________ Advertising/PR Effortsn_________ Networking & Follow-up Processn_________ Profitability/Cash Flown_________ Pricing Process/Marketing Funneln_________ Availability of Capitaln_________ Delivery of Products/Servicesn_________ Speaking Engagementsn_________ Presentation Skillsn_________ Product Knowledgen_________ Products/Intellectual Propertyn_________ Budgets & Reporting Processes n_________ New Services/Productsn_________ Technology/CMSn_________ Internet Presencen_________ Ongoing Internet Marketingn_________ Controls/Proceduresn_________ Contracts, Legal Advicen_________ Administration Functionsn_________ Strategic Alliancesn_________ Teamwork/Leadershipn_________ Hiring Process/Manualn_________ Employee/Consultant Retentionn_________ Business & Health Insurancen_________ Training, Cross-trainingn_________ Office Organizationn_________ Computer Organizationn_________ Your Professional Developmentn_________ Your Personal Developmentn_________ Personal Organizationn_________ Work/life Fulfillment/Balancen_________ Setting Life Priorities & Goalsn_________ Personal Health/Having Funn
Scoring: Since you must consider all the above in your successful business/unit, it's not the total number that counts; it's how well you do in each area!
Congratulations! You've now assessed the "state of your business." Next, it’s time to propel your business to the next level. If you’re ready to truly change the state of your business in the next twelve months, come visit http://www.BusinessAndMarketingPlan.com
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