Business Growth Can’t Happen When You Hide
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As entrepreneurs and small business owners, sometimes we have a tendency to hide behind our computer screen, spending hours answering questions, filling your time being busy on the Internet…or maybe even wasting time on Facebook or other social media outlets.
Here’s the question to ask yourself: Are you filling your day with busy work or are you being productive?
It’s great that an entrepreneur, solopreneur or small business owner you have the option of working from home, but sometimes, you have to be careful because you might have a tendency to avoid the world and what’s happening outside your business because you’re hiding behind your computer.
If you’re hiding… ask yourself why? Most likely it’s fear, whether it’s the fear of rejection, putting your products and services out there for the world to see, or just getting yourself out there…it’s some form of fear either way.
There’s a level of security that sitting behind your computer offers, that doesn’t exist if you’re out in front of people, networking, or knocking on doors at local businesses that need your help. While the security and anonymity that staying behind your computer screen offers may feel more comfortable, the downside of you not fully getting out there is the missed opportunities to share your message, for people to get to know you and get help from you and your business.
Even if your business requires you to be sitting behind your computer screen, the challenge is to figure out if you’re using it as an excuse to hide. You have to think about whether you’re shining through and being the person and business owner you want to be and affecting the lives of the people who depend on your services.
Fear is what holds you back from what you want to do and from what you love. The things that motivate you as a business owner, like the big life you could have, the money you could make, and the lives you can affect, are the same things that can cause you the greatest fear.
Challenge yourself to go beyond fear, and stop hiding in your business. Get out from behind the computer screen, get off Facebook, get off Twitter, and stop squandering your time in an effort to not be seen.
Stop hiding. Get out there and share yourself and your talents with the world. You’ll be glad you did!
Article author
About the Author
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.
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