Capstone Group: Experience, Knowledge and Passion about Business Strategy and Management Accounting

The Capstone Group was borne from a perceived need by small to medium sized business to access low cost - yet high quality - business services delivered with a passion for personal service.rnMatthew Reynolds, the CEO of the company, says “many accounting firms just focus on compliance work – at Capstone Group we don’t do tax – so we can fully focus on management accounting, consulting and assurance”.rnThe Capstone Group specialises in a number of areas: Business StrategyrnEach week we see examples of former blue-chip companies having lost their way – Billabong, David Jones, Darrel Lea, Fairfax Media – to name a few. The world is changing rapidly through increased globalisation and new technologies. Many companies are not adapting or failing to understand they need to adapt.rnWhy do some companies thrive and beat the odds whilst others fail to adjust? Clearly there are many factors that explain a company’s performance. However there is one constant that would be present amongst the top performing businesses – a cleverly crafted and well executed strategy. A great strategy looks to capitalise on emerging opportunities, produces good performance, is adaptable to changing business conditions and can withstand the competitive challenges from rivals.rnAt The Capstone Group we have the experience, knowledge and the passion to assist companies in the strategy development process.rnThrough the use of power-points and mind-maps we can facilitate the strategy formulation process. We also work with our clients in examining how successful the strategy has been. Management AccountingrnWhat is the difference between a bookkeeper and a management accountant? Many businesses utilise a good bookkeeper and that’s great. However, in our experience, management require more than just the outputs of the financial management software.rnA good Management Accountant will add value to a business by explaining what the results mean for the business. They will look at: (i) How effectively the assets of the business are being deployedrn(ii) What is the most effective use of capital for a businessrn(iii)Is the current strategy working or should management look the a new strategyrn(iv)What are the cash flow implications for a business based on various ‘what if’ scenariosrn(v) Is the business meeting the financial expectations of owners? (vi)Assessing the effectiveness of any marketing strategy (vii)Assessing the appropriateness of accounting policiesrn(viii)Seeking to improve the effectiveness of the accounting functionrn(ix) Assist with government grants such as EMDG and R&DrnAc recent Management Accounting assignment led to a restructure of the accounting function and adopting greater use of technology to reduce inefficiencies. Not for Profit EntitiesrnThe CEO of The Capstone Group, Matthew Reynolds, has extensive experience in assisting not for profit entities in various capacities.rnThe Capstone Group‘s key services for the Not for Profit sectors are: audit services (excluding company’s limited by guarantee), MYOB advisory services, management accounting and bookkeeper supervision.