Create Consistent Client Flow In Your Healing Practice

Ever since you discovered healing work, you use your gifts to really make a difference for people, to help them heal, and to empower them.

You are really good at what you do. Your clients rave about your products or services. Don’t you wish you could look at your calendar and see clients regularly scheduled?

In order to create a steady stream of clients, you have to promote your practice. You have to tell people about it. And, this can be confusing and frustrating. You want to tell people about your practice, but how do you do it in a way that’s not aggressive or intrusive?

You may have even tried to promote your practice in some ways. You may have created a web site, put up fliers, or mailed out postcards. But, you also need a system in place that will make your efforts consistent, and will really help you reach the right people.

Here are three things you can do to start promoting yourself in a mindful way, without the hype-y or in-your-face tactics.

1. Your practice starts and builds relationships, just like a person. When you meet someone for the very first time, do you invite yourself over to their house for dinner? Of course not! You use that first meeting to establish a connection – to build a rapport.

People need to get to know you and your practice. And first, they need to feel a connection. Many times, we can tell right away if we’ll enjoy spending time with someone. And, many times, we can tell pretty quickly if we want to engage in a business relationship.

If you approach someone and immediately begin trying to sell them on your practice, it gives them the same feeling as if you invited yourself over for dinner. Your intention upon meeting someone for the first time should be to establish a connection, not try to get them as a client.

2. Have a way for people to stay in touch with you. Once a connection is felt, people will want to get to know you and your practice on a deeper level.

Start a newsletter or a blog that people can subscribe to. These tools will help them see what you’re all about, and it will give them an idea of your working style and philosophy.

The deeper they can build that relationship, the easier it will be for them to come to your practice.

3. Find the people that make your heart sing. You’ve had clients in the past that you absolutely adore. And then, you’ve had the ones that you wish would go to someone else.

Think about the clients that you love to work with. What common traits do they all have? Consider focusing your promotion efforts where these people tend to congregate. For example, if you love working with mothers of young children, find mom’s groups that you can speak to. Or, if you enjoy working with baby boomer women, find publications that they would likely read, and submit articles to them.

Choosing a specific group will help you focus your promotional efforts, and it will help you make connections. Think of how wonderful it will be to attract only to those people who make your heart sing!

When creating consistent client flow in your business, it’s important to remember that establishing a connection, building a relationship, and working with people you adore will help your potential clients get to know you, feel safe with you, and have no problem at all hiring you.