Creativity Training For Corporations: A Prescription For Good Viral Marketing

My book "Parallel Mind, The Art of Creativity" is intended to launch my speaking tour on the subject of the creative empowerment in both the personal and professional realm. Now, as never before, everyone needs the information that this book provides.

Parallel Mind is the first in a series of books on the power of creativity. In it I introduce the concept of "pure" vs "applied" creativity. Pure creativity is the essence of true creativity, because it is practiced as a form of unlimited play. It is what all artists know how to do.

Applied creativity is the art of applying the pure form that one has learned to a practical need. It is what most people think of as creativity, but it is necessarily limited to the limitations of structure. Most people who have only practiced applied creativity do not know how to "think out of the box." In fact, they are afraid to propose wilder ideas for fear of criticism. Parallel Mind gets people beyond those fears, and allows them space to imagine a new horizon.

Right now, there is a crying need for true creative thought in industry and government. Parallel Mind and my corporate seminars on "applied creativity" can start the change from a system that doesn't work to one that does.

I am available to corporations for custom system restructuring, and consulting work on how to promote creativity and positive change from the inside. When corporations implement my structure, productivity goes up, employee loyalty goes up, and client satisfaction improves.

This translates to the bottom line as well: as the effects of job satisfaction promotes positive viral marketing. My systems work at a social level, where viral marketing exists; they do more than make happy employees talk well about where they work, they make it possible for clients and customers to feel as if they are part of a larger community, one where their voice is heard, where "everyone knows their name." Everything is built upon sound new principles that I call "natural ethics."

Please see my articles about building community on my blog:
http://freshasylum.wordpress.com/2007/11/07/building-a-community-with-natural-ethics/nnnAliyah Mar
nauthor / speaker / imaginator

Author of "Parallel Mind, The Art of Creativity"nnhttp://www.linkedin.com/in/aliyahmarr