Data, Message, Person....

Over the past few months, we’ve been working with a graphic designer company to revamp our brand. It’s taken a while to come to fruition but we got there in the end.

Sometimes, marketing can be a bit like that too – you have a lovely plan and strategy in place, but for some reason, you don’t get the results you’re looking for. Frustrating isn’t it?

However, when this happens at Exceptional Thinking, we never, ever give up – we know there’s always a way forward and we can get the results our clients are looking for.

There are three things we look at when we’re evaluating our marketing campaign:

1. Data – are we approaching the right people? Is the criterion correct? Do we need to adjust this or try other sources of data?

2. The Message – is the message right? Are we explaining the product or service in the right way? Do people understand what we’re talking about? Can we use tools/videos/PDFs etc to simplify the message?

3. The Person – sometimes it’s the person making the calls or coming up with the message that’s wrong – maybe they’re struggling with the campaign or getting nowhere with it and perhaps this is coming across when they’re doing the marketing.

Although we look at all of these things, we only look at one of these areas at a time so we can logically work out what’s wrong; otherwise if we change all three at once, it’s difficult to know what’s worked and what’s not.

It’s very rare, if we evaluate marketing campaigns in this way that we don’t get results for our clients. And as we said above, we never, ever give up.

If you’d like to have a chat with us to find out how we can consistently get appointments booked for you with qualified prospects, simply call us on 01386 298 042 or click here to find a suitable time in my diary.