Article

Do You Have Enough Seminar Content

Written by Jenny Hamby

Topic: Marketing StrategyPublished March 15, 2008
No ratings yet811 viewsSign in to rate

When you're planning your first event, you might nstruggle to figure out how much information you nneed to share to make attending your seminar
"worth it" for attendees.

Here are some suggestions:nn* If YOU don't think you're offering enough content,nyou're probably right. Trust your instincts andnadd more information.nn* Survey prospective attendees to see what exactly nthey want/need to learn. Choose the topics that nare most popular and appropriate for your seminar nand expected audience. Then provide as much informationnas attendees need to reasonably be able to achieventhe results you promise.nn* Create a detailed outline of lessons that you'll nteach. Run the outline by potential attendees for ntheir input about whether you're covering enough.nn* When developing your presentation, incorporatenas much content as possible into your outline. Thennidentify which chunks of information must be includednno matter what. Also identify which elements could nbe cut from your presentation if your audience seems nto understand what you're teaching -- or, alternatively, nwhich examples, exercises and lessons you can add if nneeded and if you have time.nn* Do a beta test of your event. Invite a small nnumber of people to participate in the first run nof the seminar. In exchange for their honest and ncomprehensive feedback on your event, you can offernthemsteeply discounted or free tuition.

By following these simple steps, you will feel goodnabout the value you are offering to your attendees.
With the content they are getting, they will definitelynget their money's worth out of your event. In thisnsituation, everyone wins.

Article author

About the Author

Jenny Hamby is a Certified Guerrilla Marketer and direct-response copywriter who helps speakers, coaches and consultants fill seminar seats and make more money from their own seminars and workshops. Her on- and offline direct marketing campaigns have netted response rates as high as 84 percent -- on budgets as small as $125. For more free seminar marketing secrets, visit www.SeminarPromotionTips.com

Further reading

Further Reading

3 total

Article

In recent years, the business landscape in Pakistan has undergone a significant transformation, driven largely by advancements in technology. One area where this impact is particularly evident is in lead generation services. Lead generation, the process of attracting and converting potential customers into individuals who have expressed interest in a product or service, has become more efficient, targeted, and data-driven, thanks to technological innovations. This article exp

January 31, 2025

Article

The solar industry is highly competitive, and securing new customers is a constant challenge. Traditionally, companies have relied on cold calling, door-to-door sales, and digital marketing campaigns to generate leads. However, these methods often require significant time, effort, and financial investment, with no guarantee of conversion. The introduction of pre-qualified solar appointments has revolutionized the process, making it more efficient and cost-effective. Tradition

January 29, 2025

Article

All a business does is reach the right audience with the right message at the right time. Seems simple enough. Unfortunately, traditional advertising methods frequently lack the precision and efficiency required. Consequently, they fail to engage target audiences in this fragmented, data-driven world. A robust solution is found in the form of programmatic advertising. It uses AI and ML to automate the trade of digital advertising space. This means marketers can reach their au

January 28, 2025