Do you really know what Positioning is?
Legacy signals
Legacy popularity: 942 legacy views
Most companies talk about "Positioning" but quite frankly they simply don't know what they are talking about.
Here are two things that you should do if you truly want to understand what it is all about and how to do it right.
First is to read the book "Positioning" by Jack Trout and Al Reis.
Second: Well it could be first if you want:
Go to Jack Sims - "How to create a "Positioning Statement" here's the link so that you can get it at NO Charge:
Article author
About the Author
Jack Sims: Founder of two international corporations including America's largest marketing agency. Recently named "One of Meeting Planners Favorite Speakers", he is also the author of two business growth books including "Growing small Businesses into BIG Brands" and "How to Seriously WIN at Business & Golf". He is a guest lecturer at the Institute of Business, a member of the National Speakers Association and a Golf Teaching Professional.
Further reading
Further Reading
Article
What is your handshake worth?
My business gives me the opportunity to work with many wonderful people as a client and as a supplier of services. Some time back however, I found myself doubting. I have been doubting other people and their integrity. I found myself in the position where I was filtering all my interactions through the polarising lens of a few souring experiences. In this space and sense of doubting others I had felt unable to create words or metaphors which could possibly be of service to you. So what changed? Frankly, Brett Godfrey did.
Related piece
Article
Leaders Tell a Story
In the last week I have worked with 2 different people who are struggling to get their message across. They each have an idea and are being blocked by another persons’ apparent stubbornness. In each case when they analysed what was happening they discovered that the other person was not in fact being stubborn, but they were reacting emotionally to an inexpertly delivered message. What to do if you are being blocked.
Related piece
Article
Reclaim Your Locus of Control to Get the Results You Want
We cover the topic of Locus of Control in our Leadership programs, so it is 2nd nature for me to take full ownership for whatever outcomes I am creating in my life. After all why teach it if I am not living it? REcently I have had some events seemingly “happen to me” which rocked my belief in my own control over the results I get. Before I get on with that part of the story a short discussion on what exactly is Locus of Control and how can we use it…rnr
Related piece
Article
Delegating - Only Do what Only you Can do
Several of my coaching clients have requested support with either time management or work life balance When we have a discovery conversation on their challenge there is generally much more to discuss on the topic of insufficient delegation. They're keeping excessive responsibilities, authority and duty to their and their company's detriment. Consequently they under perform at their own level. They hold themselves back or suffer from a lack of balance in their lives with too many hours at work.
Related piece