Does Voice Broadcasting As a Prospecting Tool For Fresh Leads Really Work?

You’ve probably noticed that some insurance agents, especially when they're starting out, mainly count on their GA to give them leads, which usually are aged; and the senior agents don’t even work them. But what happens when the leads start to run low and they get burned out on re-working them over and over again? So many agents get into that dilemma; then they end up purchasing so called pre-qualified leads, which can be costly if they haven’t made very many sales yet.

Too many insurance agents have experienced the same challenge and frustration of prospecting for fresh leads and new clients. It’s a talent to learn how to prospect. But even more than that, it involves commitment and much patience. The ones who don’t have the right frame of mind or disposition for it won’t last very long. Having as many leads and prospects as possible is so important. In many cases, your success counts on it.

The next logical question is: How can I obtain such leads for my insurance business? Well, I’m going to give you a very powerful recommendation that applies to “any” business niche including all of the following:

• Individual Life (Term, Whole, Universal)
• Individual Health
• Group Life
• Group Health
• Final Expenses
• Long Term Care

The list continues. So, which niche is yours? How have you, to this point, gone about finding new clients? Whatever you’ve been doing, improve on it by having prospects chasing you for a change! I’m talking about voice broadcasting. It’s a prospecting tool that only generates fresh leads for you. All you’ll need to do is return calls from people who’ve heard your message and request that you get back to them.

There is no physical equipment to install and it is very easy to use. As long as you have internet access, you can set up your campaigns to automatically run whenever you want. Let’s say you’re gonna be in the office during the morning hours, just program it to have the calls come in “live” and speak with the prospect at that moment. What a nice contrast, huh? Or, you might have appointments during the morning hours. You can program it to conveniently auto dial so that when you return, all you have to do is check your voicemail and return the calls from people who have an interest in your services.

What some smaller offices do is split or share the system among 2 or 3 agents and it works out really well. Just choose one person (maybe yourself) to record a compelling message that people looking for your type of coverage would want more information about. Build desire! For example: “Hi, my name is (_____) from XYZ company. Insurance rates are scheduled to increase some time next month. But we can lock-in today’s rate if you’re still in the market for _______ coverage. Contact me at (phone number) to discuss your need.” People will be interested in that. And if you really are offering some kind of special for the week or month, be sure to mention that. Make it as irresistible as possible.

Remember, people buy if they like the way you’ve presented yourself (over the phone or in person), and their emotions drive the ultimate decision. Why not have that decision be in your favor?