Effective Advertising Tips
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Is your business experiencing stagnation with the Recession? If so, continue reading.
Five years ago, did you see this economic recession coming? Perhaps, you did to a lesser extent, but you didn’t really think it was going to be this bad, right? With that said, companies have to gain leverage and position themselves to their markets by becoming the number one choice to consumers through cost effective marketing.
However, with traditional advertising costs through the roof, companies need to find more effective ways to target their markets, specifically through online media outlets – public relations, banner advertising, SEO, blogging, and branding.
Here some low cost ways of effective advertising:
1. Research and understand the goals, values, and behaviors of your market. Once you have a thorough understanding of your market, you will know how to deliver messages effectively.
2. If you decide to hire an agency to manage your advertising, make sure you are the only account they are managing in your market. If the company manages any competitors, look elsewhere.
3. Tell your market what your USP is and why you are better than all the rest of your competition. A USP is the Unique Selling Proposition, the one element that makes your business better than everyone else’s business (superior customer service, late hours, 24 hour customer service, best prices, or highest quality).
4. Use the right places to advertise online. There is nothing worse then placing an advertisement in a food e-magazine (that has little or no relevance to your market) when you are trying to sell cosmetics, which should be placed in a fashion e-magazine or some other complementary publication.
5. Create an irresistible offer. You want to attract prospects and make them contact you immediately. Offer a discount for first time buyers; offer an introductory period, or a gift that has a high perceived value.
6. Diversify your marketing efforts. Use online advertising, blogging, social media marketing with branding and public relations to get the best results. You should also determine where your marketing dollars are generating the best ROI to prevent careless spending.
Article author
About the Author
Kristin Marquet, President and Founder of Marquet Communications, recently changed the direction of Marquet Communications from a full service public relations firm to a copywriting, branding, and publicity firm that specializes in the beauty and fashion industries.
Kristin’s mission is to assist beauty and fashion based businesses in generating better return on investment dollars through the use of effective copywriting and interactive marketing. It does not matter whether it is a print advertisement, a social media campaign, a website, or an optimized press release, Kristin understands that strong copy, branding, and publicity are the keys to generating more leads and converting those leads into existing customers.
Kristin’s goal is to help businesses position themselves as the number one choice in the marketplace. Kristin developed Marquet Communications with the vision and philosophy of helping businesses grow in an innovative manner by helping them eliminate their competition through the use of effective online branding and strong copywriting.
Marquet Communications is not everything to every business. Kristin takes a very concentrated approach to what she does, which enables her to deliver the best results for your business. She focus’ her core expertise on the beauty and fashion industries.
Kristin is the author of “Her,” “Why is He into Her and Not Me: The Smart, Sexy, Sassy Bitch’s Guide to Getting What She Wants from Men and Relationships,” and “How Can a Woman Survive Dating in a World Full of Players, Losers, Liars, Scumbags, and Mama’s Boys? A Single Woman’s Guide to Online Dating in a World full of….” “Crush Your Competition by Squashing Them, Rising Above and Becoming the Number One Choice to Consumers” (available late 2009).
She has written numerous articles on business, marketing, public relations, dating, relationships, marriage, and divorce and contributed to numerous publications such as Enterprising Women Magazine, EverydayWomen.com, Women on Business.com, Women and Business.com, Beautiesonthego.com, Small Business CEO Magazine, Women Entrepreneurs.com, and the Examiner.com. She is also the Editor-in-Chief of lifestyle magazine, www.smartsexysassywomen.com.
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