Feels So Good

How do your buyers feel when they've read your booklet or other information product? It may be something you've never actually considered until thisnmoment. If so, you're not alone. After all, you've labored to getnall that wisdom whittled down to a booklet, feeling like you'venleft out tons of vital information you believe the reader must have.

Let's look at the question, though, of how your buyers feel or whatnthey think once they have read your booklet. Those people couldnbe the end user who bought a single copy from you or thendecision-maker who purchased large quantities of your booklet tonuse for promotional purposes or someone who got the booklet asna gift with their purchase of something. Regardless of how you
reader acquired your booklet, it's still the question of how theynfeel when they've read it.

Here's some possibilities:nn* Encouragedn* Frustratedn* Validatedn* Overwhelmedn* Enlightenedn* Curiousn* Convincedn* Impressedn* Challengedn* Happy

Of course there are many more reactions and variations.
These get us started on exploring why it even mattersnenough to address the issue at all. When a client feels ornsays they feel good after seeing your materials or workingnwith you, they are likely to come back to you for more.
They will want more of your products and services. Younhave taken that person to a higher level in some part ofntheir life, either personally or professionally. You've donenit in a way that opens the door for more, as simple as that.
It could be immediate or after some further contemplation.
And the delay could be a long one. Regardless, you left anpositive imprint that doesn't go away. They will want morenfrom you.

"More" can mean more information about how to do businessnwith you, more in-depth content delivered in a differentlynformatted product or service than a tips booklet, or morenquantity in the way of re-orders of what they already bought.
What a great dose of satisfaction it is for you when you get thenmessage that your client feels good about what you provide.
It validates your decision and efforts about the knowledgenyou've shared.

The reverse is also true. You have presented your expertisenin ways that make people turn away from it. It is too complexnor too simplistic or presented unprofessionally or offers toonmuch too soon. It insults the reader's intelligence or is off-putting because of being unapproachable as an entry point into the topic. It doesn't take a lot to realize that will be a short journey for you. Your reader will not feel good and will want nothing more to do with you.

Think back to the earliest days of your own expertise. You started at the basics. You gradually learned, step by step, and went on to the next level. You felt good about grasping one body of knowledge. That's how you will best serve your own clients. Give them the basics in the booklet. Then go to a higher level with either another booklet or some other format like a special report or audio program or something allowing you to present an expansion of your knowledge.

Doing this best serves your clients and builds a strong business for you. You and your clients then get to say "feels so good."nn© 2007, Paulette Ensign