Focus on the Easy Money

I used to have a bad habit of creating new ways to generate money every month. None of my new offerings had earth-shattering results, but that didn't stop me from trying to reinvent the wheel. Apparently, I didn't notice my pattern of working hard for little ROI.

If you think you may be in a profit rut, ask yourself, "Where does most of my money come from?" (Make sure you actually look at your bookkeeping reports before you answer.)

Another great question to ask is, "What's the easiest way I make money?"

Now the obvious way to use this information is to focus your energy on the things that make you the most money in the easiest way. But what if…

* you don't enjoy the thing that makes you the most money?
* it's not easy to make sales?
* it's not time leveraged?

Ask yourself why it makes you the most money and you'll have your next step.

My mastermind program is easy for me because it's a one-time sale but I receive payments from each participant for ten months. I don't have to sell it over and over again. It also happens to be heavy on coaching which means less intense content creation for me. And coaching is my favorite part of my business.

If I wanted to make more money, I could focus on doing bigger masterminds or offer an additional mastermind each year.

As I reviewed how my current and past mastermind clients found me I discovered that 90% of them had purchased a product or program from me or we'd had a personal phone conversation in the past.

This information reveals a marketing focus for me to get more people in my mastermind: offer ways for people to get a personal experience with me.

Here are a few questions to help you uncover your marketing focus for easy money…

* What's the easiest marketing strategy for people to fall in love with what I offer?

* How have they fallen for my offerings in the past?

* What feels fun, easy and congruent with my brand and values?

After you answer the above questions, do some deep dive brainstorming on specific marketing strategies to attract more sales, using less time.

Don't forget, this is supposed to be easy and fun. If you're not inspired then change your strategy.