Get Clear On Your Niche And Expertise

“I don’t know the key to success, but the key to failure is trying to please everybody.” - Bill Cosby

No one likes a generalist (do you want a generalist performing a quadruple bypass on you, or do you want the best coronary surgeon in the country doing that?) so it’s time for you to get really specific on what makes you an expert in your field.

A niche doesn’t always have to do with a particular type of client. Rather, it sometimes has to do with a particular situation you solve or some THING or RESULT at which you are considered an expert.

An example: perhaps you are known within the telecom industry for lowering phone bills up to 90%. Maybe you have a knack for turning around graphic design projects in one day. Whatever it is, it needs to be one of the things that sets you apart in the marketplace and gives you an advantage over your colleagues.

And the clearer you are about this niche or expertise, the more clients will seek you out, the more referrals you will receive and the more business you will close.

I’ll give you myself as an example. Not only do I have a Client Niche (highly successful self-employed professionals who want to be shown exactly how to get more clients quickly and consistently) but I also have an expertise/niche in Client Attraction. That means that, I don’t coach, write or speak on ANYTHING that doesn’t help YOU get more clients. And because of that, my reputation as a real problem solver continues to grow rapidly.

Your Client Attraction Assignment:
1. Niching based on “thinking small” rather than “thinking wide” will help you get a lot more attention right away. Experts are more sought after than generalists, they get paid more by the hour, attract more media attention and get better results for their clients (meaning more referrals too). What’s your expertise?

2. It’s very hard to be all things to all people and to succeed. But being the expert on something gives you HUGE returns. Using your compelling story and your personal experience so far, if you had a niche or could be known for solving just one type of problem, what would it be?