Get Those Houses Sold! Part VI

Part VInnIn part I, we talked about our situation. Excess homes-not enough buyers. We left off in part one talking about what you needed to do. Part II gave us strategies and identified the problem of your processes. We talked about the potential gimmicks and strategies for selling your homes. Part III dug deeper and talked about drawing people in. We also talked about whom we were really marketing to and some of our processes. In part IV, we evaluated and decided our strategy. Part five talked about people with credit issues and how to handle those circumstances. Now in part six, we are going to ramp up and talk about our best practices-remember our goal is to sell those houses!nnq Take some of that money you are spending on house payments and start spending it on advertising but do good advertising. nnq When you do your mailing list, sort that out by income level or by whether they own a house already and go for the highest income tenants in your marketplace. nnq Also sort the ones that live in the same area. Here is a tip. When you address it don't put a name on it. That way they always get delivered. You just rent a list of tenants. nnq Get yourself a little direct mail campaign going and you will get more traffic coming in. nnq Do a series of two, three or four mailings. If I were going to mail to tenants in the areas where the houses are I would hit them three or four times. nnq Every time you hit them remind them of the last time that you mailed to them and they didn't respond. You know something along the lines of; "When I sent you the first letter I had six houses available, now I am down to two. It is rare you get an offer like this where seller will finance with a low interest rate.” nnq Get cute with your mailing. Are you sure you would rather pay rent money and flush it down the toilet." Put a toilet on your postcard. "Are you flushing away your rent money?” That kind of stuff attracts people and you will get their attention-and that is exactly what you want! Trust me, you won't have any trouble at all getting leads and quit trying to convince yourself that people don't want to buy houses-it is just not true!n