Going The Extra Mile

How far are you willing to go to get the word out about your business? How about 18 miles? That’s how many miles my client walked to distribute 1000 fliers to market her business. Impressive. She’s going to do it 7 more times.
We built a marketing campaign that’s perfect for her business. She is a personal trainer in a community full of her ideal clients. She could have easily said she doesn’t have the time but she’s willing to make the time. Is it easy? No. It takes dedication and perseverance. It takes getting over the hang-ups most of us have about marketing.
This is the ‘behind the scenes’ kind of stuff that people never talk about, the elbow grease and hard work that go into building a profitable business. Remember where profits come from: more revenue or less expense, preferably both.
For some, it might be spending hours working on perfecting their sales copy or sitting down to write 100 headlines in order to find the perfect one. Letting go of something that isn’t working in order to put more time into finding something that will. Whatever your extra mile is, are you willing to do it?
Ordinary or extraordinary, which will you be? Will you go the extra mile or do as little as possible and hope for big returns? Since most people will only do the least amount it doesn’t take much to stand out from the crowd.
Here are a few things you can do to go the extra mile in your business this week...
Review all your marketing material. Yes, all of it. Start with your website. Does the content need to be refreshed? Is your SEO green, meaning you are optimized? This stuff can be tedious, especially if you are doing it yourself, but it is necessary to go through it with a fine-tooth comb to make sure your marketing is working for you. Are your headlines catchy? What’s your open rate on your emails? Study up on what makes a good subject line and write out as many as you can. Okay, so this project might take more than a week. At least get started.
Make a point of following up with 3 prospects. I’m convinced that the number one easiest way to increase business is to just follow up with people you have already talked to… especially when you gave them a free consult or had the opportunity to have a sales conversation. (Full disclosure: I am totally guilty of this too!) I can’t tell you how many times I’ve been on the receiving end of a sales conversation and if I was 75% ready to buy, I would have signed up if they followed up. Contrary to what we tend to believe, people actually appreciate the follow up. It makes it easier for them to do business with us.
Make 10 times the effort to let people know you’re in business. Send an email to your list and let them know about something you have coming up. Set up a Facebook ad (they are very inexpensive and easy to do). Post on Facebook and LinkedIn. If you think you are doing too much and you’re worried that you will annoy people, DO MORE. Those who think they are doing too much are never doing enough. Those who do a lot never question it.
My encouragement for you is that you will actually implement these 3 ideas this week. And then, again the next week. If you make a habit of going the extra mile to be extraordinary instead of ordinary, you WILL reap the rewards. Probably not ove
ight because that isn’t how life and business works but consistent , persistent actions always result in positive benefits. Take a look at what you’ve been doing, uncover a few things you can do better, and take action. Remember, you can achieve whatever you believe as long as you are willing to work for it.