Helping Non-Profits with Marketing

With economic activity reaching new levels of volatility all business must due what is possible to maintain focus on customer acquisition and revenue, That said the ebbs and flows of economic uncertainty equally effect non profit business.

Non profits rely on numerous benefactors to provide revenue to their respective foundations. However one of the many issues with non profits is their lack of aggressiveness (in some cases) in seeking revenue. There are a few concepts that non profits can alter:

1. Non profits might consider the notion they are in the marketing business. Non profits must promote brand like other organizations. The magic is in the value.
2. All staff must be focused in building the brand. Without sounding trite there is strength in numbers.
3. Ignore the bromides of runs, walks, etc and conduct contrary activities that attract new participants.
4. Cancel marketing activities that bring little return on investment. Use all IMC resources to assist with promoting campaigns.
5. Terminate non active board members. Non activists are anchors to a trolling ship.
6. Ensure Board Chairs and Executive Directors are part of the process. Mentioned earlier ALL need be involved.
7. Use volunteers wisely assigning them tasks to aid with marketing efforts. Nothing is better for marketing then the passion and conviction of volunteers