Article

How Can A Social Utility Bring Social Change?

Written by Kevin long

Topic: Business NetworkingPublished September 17, 2009
New ratings1,115 viewsSign in to rate
Thanks to the unprecedented rise in the usage of social media tools and networks, the chasm between the real world and the online social media bubble seems to be fading. The fact that individuals across the world are using social media for social change, the concept is being regarded an effective tool to reach out the masses. It has been more than welcoming to see business organizations and government agencies join the bandwagon by using social media platforms to communicate with people with utmost transparency. More than using the Internet for making a buck, companies are also trying to use it for sharing their CSR efforts with the key stakeholders along with extending their support to global issues like Climate change and rising carbon footprint. Public awareness is encouraging business organizations to communicate their state of business in an honest manner. Companies are looking for an effective online virtual networking website where they can engage their stakeholders and promote their good work. Justmeans is one such social utility website that has been providing an interactive online platform for companies and individuals to share their socially responsible efforts. With the assimilation of major trends like social media benefits and corporate social responsibility, Justmeans has helped companies take their stakeholder engagement to the next level. Envision a platform where initiatives for social and environmental sustainability can be integrated with core business strategies. Justmeans has been trying to turn this vision into a reality for several Fortune 500 companies as well as small enterprises. One can’t deny the importance of social networks and online activities like blogging. Millions of people are using it to reach out a wider audience and make a difference. Taking this concept into consideration, Justmeans offers the new Good Work FrameworkSM to its clients with customizable newsfeeds and search functions. This framework includes the Standard Framework, the Basic Framework, Suite Framework and Executive Suite Framework. Interactive campaigns can be hosted by companies at once on several URLs. With the help of Justmeans’ analytics, companies can keep a track of their online communications results. A single engagement such as crowd sourcing campaign, contest or quiz can be run simultaneously on several host websites. In short, the website offers an ideal platform for doing Better Business. Besides companies, anyone interested in sharing good work can sign up with this social utility for free and create their profile. Individuals can even post their resume and mention their contact information and education history for job search. Companies can also promote their green events and CSR events, post jobs and upload press releases. Users can update their status, view good work postings made by other members and even follow their updates. Growing into one of the fastest online communities, Justmeans has been striving hard to help companies make a difference to the society and the environment. Since companies are realizing the benefits of transparent communication in order to maintain a strong corporate reputation, the responsibility of Justmeans has increased to a great extent.

Article author

About the Author

Kevin Long is the founder of Global Deaf Connection and the co-founder of Justmeans, a social utility site that helps companies to attract and ignite advocates of better business. Kevin has done significant business development work for both for-profit and non-profit organizations that support good work.

Further reading

Further Reading

4 total

Article

Introduction There was a time when the call center was seen as a place where phones rang endlessly and agents simply answered questions. That picture has changed dramatically. Today the modern call center sits at the center of customer experience, quietly coordinating returns, managing fulfillment concerns, and shaping how customers feel about every interaction with a brand. Instead of reacting to problems, teams now guide customers through complex journeys. Their role has gr

February 6, 2026

Article

Choosing the right POS terminal is more important now than ever. With customer expectations rising and payment methods changing quickly, businesses need a device that works fast, stays secure, and handles different payment types. The PAX A30 is a popular Android POS terminal that has gained attention for its modern design and strong features. In this review, we look at how well it performs in real life, what makes it stand out, and whether it can truly be called the best Andr

January 17, 2026

Article

Healthcare organizations face increasing pressure to safeguard medications, vaccines, and biological samples while meeting strict regulatory standards. Even minor temperature fluctuations can compromise drug efficacy, lead to costly waste, or create compliance concerns. As a result, many facilities are turning to advanced Drug Monitoring technologies that provide continuous visibility into storage conditions without relying on manual checks. TempGenius delivers monitoring sol

January 12, 2026

Article

In an ever-evolving global market, staying ahead of cultural trends has become a vital task for businesses and marketers alike. Market updates are crucial for understanding how different sectors are changing, and how these shifts are influencing cultural trends worldwide. From changes in consumer behavior to the rise of new technologies and innovations, market trends in cultural research play a pivotal role in shaping the cultural landscape. Industry news, top culture analysi

January 8, 2026