How social proof helps you get clients

Sometimes clients come to me who have trouble filling their higher-end programs. I have found the problem can often result from people not seeing the program’s full value. To get clients and fill your programs, you must communicate a lot of value. One of the best ways to do this is crush them with social proof. When I say “crush them with social proof,” I mean do this in a good way. You create excitement when people can see what you do as well as the results your clients and customers get when working with you. They want that for themselves too. Without social proof, people can be somewhat hesitant to get started; they want to see the success others are having first. Here is how I incorporate social proof into my marketing and how you can do the same to get clients: 1. Capture Strong Testimonials. If you are doing an in person event, be sure to have a video camera available–even if it’s just a Flip camera or Kodak Z100 — so you can record your clients’ testimonials. Simply ask them, “Would you feel comfortable sharing how you felt about your experience today on video?” Usually, they say “Sure!” Ask clients to talk about their success and strike while the iron is hot – immediately after they have experienced a breakthrough or some success. This is the best way to capture their enthusiasm and excitement while it’s fresh. Don’t wait for the program to end because oftentimes attendees will be in a rush to catch a flight or needing to head home. When video is not an option, be sure to request written testimonials. Ask your clients to write about their experience in terms of ‘ before and after’– what their situation was before working with you and what changed after working with you. 2. Show Social Proof of Your Teaching and Coaching As you’ve seen with my marketing, I often share video snippets of me teaching and coaching clients in order to introduce prospects to the work that I do. The more examples you have, the better people will feel about hiring you or registering for your program. 3. Share Your Social Proof Everywhere! There are so many places to share client success stories. Sprinkle, sprinkle, drip, drip that social proof everywhere so that you are omnipresent. The more places where people learn about you, the more social proof works to help you get clients. Put your social proof in all of these places: - Share in all your social media - Place video or written testimonials on your website’s home page - Use on your programs sales pages - Create a tab on your site dedicated to testimonials - Include in emails you send to sell your programs - Include in your newsletters - Incorporate into snail mail Your Assignment: How can you incorporate more social proof into your marketing efforts? Make this step a priority and remember to look for opportunities to capture testimonials. Becoming omnipresent with your social proof will definitely help you fill your programs and get more clients.