How Talking About What You Believe Will Attract Your Ideal Clients
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One of the easiest ways to attract ideal clients and prospects is a really simple thing that will make you stand out to people who would be interested in doing business with you.
It’s talking about what you believe.
While that might sound strange, it’s something every person in business should be thinking about.
- What do you believe about your business?
- What do you believe about life in general?
- Why do you get out of bed every morning, and do what you do?
This doesn’t necessarily mean talking about your big why either. Instead, it’s about expressing what you believe your business can do for others and how you operate it to show that to the world.
Have you heard the statistic that 95% of all small business owners never make it to the six-figure income level in their business? That means only 5% of all small business owners make more than $100,000 a year in their businesses.
Do you believe that statistic has to remain as fact? If you do, you may very well be limiting yourself.
As a business owner, at some point, you believed you have the drive to make a great life for yourself. Well, hopefully that belief is still there, because owning a successful business absolutely is about your drive – at least partially.
Your level of education, your gender, your sexual orientation, your race, etc., doesn’t matter. It’s not an indication of the level of success you can or will achieve. As long as you believe, you have the desire and are willing to do what it takes to reach that level of success in your business, you can do it.
Here’s the key. Whatever you believe… about our business, about your goals and your dreams, share those beliefs. Share your why, because what happens is others who believe what you believe will flock to you. They’ll feel inspired to share with you their same passion. And that’s what it’s all about. It’s about connecting with people who have similar beliefs, because those are the people who want to do business with you. People do business with people who believe what they believe. It sounds simple, and it’s true.
So whatever you do, whether you go to live events and speak from the platform, or you use email marketing, or social media, or direct mail, it doesn’t matter what media you use, talk about what you believe in in your business to let your prospects, and clients, know how you feel and how your business is a fit for them.
When you do this, things get easier because people will be drawn to you. They will feel a connection with you because you share the same beliefs.
It doesn’t have to be so hard to build your business, to market your business and to live life in general. You can make things easy for yourself simply by talking about the things you believe in and attracting the people who believe the same things.
So share your thoughts and ideas about your business. Let the people on your list know exactly who you are and what you’re about.
Article author
About the Author
Diane Conklin is an author, entrepreneur, coach, consultant, event planner, speaker and copywriter. Diane is a direct response marketing expert who specializes in showing small business owners how to integrate their online and offline marketing strategies, media and methods, to get maximum results from their marketing dollars. Diane also shows entrepreneurs and small business owners how to outperform their competition by measuring their marketing, and strategically use multi-media campaigns to stand alone in their marketplace as the go-to provider for their products and services.
She is the co-founder of Complete Marketing Systems and for more than 15 years has been showing small business owners how to start, build and grow Information Marketing businesses where they take knowledge they already possess and turn it into passive, ongoing, leveraged profits.
Through her company, Complete Marketing Systems, Diane helps event promoters market, plan and manage their live events, workshops and seminars, using cost effective, multi-step marketing strategies that put butts in seats, without the promoters losing theirs. As an Event Marketing & Planning expert, Diane has planned and produced multiple events grossing over $1,000,000.00.
As a business and marketing strategist, Diane has been involved in numerous campaigns grossing over $1,000,000.00 in sales several times in her career.
Diane has proprietary home study systems, coaching programs, and provides done-for-you services in the areas of Social Media, Information Marketing, Direct Response Marketing, Direct Mail and Event Marketing, Planning and Management.
As a speaker, Diane has shared the stage with the likes of Joan Rivers, George Foreman, Dan Kennedy, Bill Glazer, Lee Milteer, Harry Dent, Lee Phillips, Fabienne Fredrickson, James Malinchak, Dov Baron, Peggy McColl, Marshall Sylver, Alex Mandossian, Marie Forleo, Barbara Corcoran and many others.
Diane was voted Information Marketer of the Year for her innovative marketing strategies and campaigns.
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